good news / bad news

I’ve been going back and forth about how I’m going to handle the Rabbit Hole production.

I realized that a lot of the value in YMTDS is in its ‘homemade’ execution… it shows the viewer that as long as you have great stuff – and you really do give a fuck, the audience gets over the ‘mistakes’ and technical flaws.

For someone who’s afraid to ship imperfect things, there’s no better way to show them that it’s actually MORE than OK (and that people will still buy and love them) than YMTDS.

For they just did exactly that shit: bought it and loved it.

So I was considering just doing another ‘webinar’ style class for Rabbit Hole.

It wouldn’t have the same technical issues, but it wouldn’t be ‘fancy’ in any way.

But I don’t want to do that anymore.

It doesn’t get me going. 🚀🍆

I’ve earned the right to go bigger.

So I am.

I’m hiring the dude who did the work on Summit of Power.

He’s perfect for this.

And wait til you see the shit I’m working on. 😍

And this will obviously make it so much more expensive than I was planning.

Eventually, more than YMTDS.

I realized that there’s big-time incongruence when I’m telling everyone to charge more for their shit, but I’m steady undercharging for the advice. 🤔

It doesn’t add up.

So, I’m gonna raise the registration price of the Rabbit Hole $25 every day until it feels right. Starting tomorrow.

It’s also included with the $200 Yoga Marketing That Doesn’t Suck package. (this is the best deal, for sure. And you get YMTDS immediately so you can start now.)

-Ry

PS – we’ve been putting more of my past emails on ryanorrico.com

PPS – check out what jake said:

Your shit works. I’m not even selling anything but just using your ideas for my Instagram and now so many people are asking me about mindfulness and meditation tips. It’s insane. I’m about to start charging.

A few days ago, it was:

Alright, you fuckin got me. I’ve been following your IG for a few weeks – feeling awkward and empowered by your message. Bought the $50 thing just now because $200 seemed wack. Then I’m literally in the funnel and bought YMTDS for $150, and I’m like whatever. Fuck it. Let’s see what this fucker has to say for real. Your post about being weird with money and regret hit me deep so I clicked that button and I’m eager to see what this is all about. You’re weird as fuck – and I’m hypnotized by it.

Shit works yo. (and yes, it already costs more than $50 for the upgrade. It’s now $75.

It will be $100 tomorrow at Noon PST.

Then $125 the next day.

Then $150. And so on…

But yes, the $200 YMTDS package is where it’s at.

PPPS – if you already signed up, you’ll get some more information and teaser stuff soon. But it’s gonna be a few weeks.

get the hole

I love that I didn’t have to do this shit.

Kassidy made this page.

I completely forgot that I had a ticket for the Traffic & Conversion Summit in San Diego. 🤦🏻‍♂️ It started today.

I planned to spend the day building the landing page for Rabbit Hole so I could send you an ‘official’ registration link… so I was like “shit!” I didn’t want today to pass without doing wtf I said I was gonna do.

But I texted Kassidy like “hey can you make me a landing page for rabbit hole? just find some shit on my insta and emails.”

She said “yup!”

BEST RESPONSE.

She’s been working on other projects, so she doesn’t even really know what it is… but she busted this out for me.

This event is the biggest direct response marketing event in the world. It’s a huge fucking deal – but the main reason I came down was to see my all-time marketing hero, Frank Kern, speak.

The dude is a beast. I just love him… he was the first guy that inspired me to learn more about marketing (and myself) like ten years ago. I definitely wouldn’t be doing what I’m doing without him.

He’s the one who said one of my most favorite quotes ever:

“the more repulsive you are to the customers you don’t want, the more magnetic you will be to the ones you do.”

He talked for an hour about the things he did to ‘fix’ his business and turn it into something that not just paid him millions of dollars, but energized the fuck out of him.

Essentially it boiled down to simplifying everything and stop trying to EXPAND.

He used the words “Stabilize. Optimize. Expand.”

Which sounds a whole fucking lot like FRC (or smart mobility training), yah?

“Control. Strengthen. Expand.” (I think that’s FRC’s thing. I’m too lazy to google.)

Stop trying to EXPAND and make a bunch of new things (range-of-motion)… but focus on a few things that produce big results. (Joint capsule/spine/big toes/etc)

And do them really fucking well… even when you get bored with them.

Anyway, I want to say more about this – but I’m charging margaritas while I write this at the hotel bar. And it’s probably better if I chill and process. But fucked if I ain’t sending this god damn email, baby. That’s what I said I was gonna do… even if it’s a little bit late.

-Ry

PS – this is the last day you’ll get Rabbit Hole for $50. I’m getting a room down here in SD, going to the Keynote presentation in the morning, then I’m increasing the price after I put a little more info on the page.

(btw, it’s still included in the $200 YMTDS package… this is def the best deal if you’ve been on the fence about it. It’s just an addendum. It’s NOT the same thing.)

PPS – btw, I’m going to do the training live in a few weeks and then give you everything to download after… so you didn’t miss anything. You’ll get the details soon, but you’re gonna fucking love it.

(so, no, you didn’t miss anything yet)

wtf

I just got my fifth “where the fuck is your email today?” message.

I was kinda thinking about just skipping it… “it’s Sunday. It’s late. Just get back to it tomorrow,” I was telling myself.

But that’s the kind of shit that regular people say.

And I remembered that it’s not fucking magic. I just have to sit down and write. 🤷🏻‍♂️

I’ve been working on Rabbit Hole most of the day… gonna be so sick. It’s doing exactly what I wanted it to do too… waking people up to the fact that this shit works for anyone who’s willing to sacrifice audience & self-image for results.

Alright, you fuckin got me. I’ve been following your IG for a few weeks – feeling awkward and empowered by your message. Bought the $50 thing just now because $200 seemed wack. Then I’m literally in the funnel and bought YMTDS for $150 and I’m like whatever. Fuck it. Let’s see what this fucker has to say for real. Your post about being weird with money and regret hit me deep so I clicked that button and I’m eager to see what this is all about. You’re weird as fuck – and I’m hypnotized by it.

Oh and I don’t do or teach yoga. I’m into meditation and see myself teaching it at some point. Maybe this could help? I don’t know but I’ll find out. I don’t even know if the product is right for me, all I know is you’re sellin so I’m buyin

Tbh I’m a high school teacher. Idk wtf this will do for me as a side hustle but I’m willing to dump all my energy into it and see what comes out. Thanks for opening my mind.
-@jakezelinger

😍I can’t wait to see what this dude comes up with. High School teacher with no idea what he’s gonna sell is the perfect place to start. Watch… I’ll be emailing another of his testimonials in short order.

The $50 pre-registration link still works, but it will be shut down as soon as I publish the landing page. (Rabbit Hole also included with the $200 YMTDS package)

-Ry

PS – If you’re weird, there’s a bunch of new stuff on ryanorrico.com.

PPS – We’ve got a new batch of tees/tanks/hoodies coming in on Tuesday. First one went fast as fuck.

store.yogasexrockgod.com

 

we’re all mad here

I can’t tell you what the rabbit hole is yet. Mystery is part of the show. So don’t ask.

The only thing I can tell you is that it’s definitely creating the ripple I was looking for… and that it’s definitely going to cost more than $50 when the registration page is up. (looking like tomorrow/Monday)

I know there a lot of people on the fence about me… and I’m using Rabbit Hole to lure them off onto my side.

One thing that keeps people from leaping is confusion about me and what I’m actually doing.. as seen in the email I sent yesterday. (Willow has since fully leapt.)

Or maybe it’s more like Stephanie here who doesn’t want to to teach, coach, or dispense advice:

I just gave you more of my money.

I have loved witnessing this wonderful group you’ve cultivated level up and grow to be awesome trainers and coaches and teachers. The thing is, I’ve noticed that I’ve felt like I was looking from the outside in. I kept thinking I needed to figure out how to become a trainer or a coach or a teacher. Truth is-I’m none of those things and thinking I had to be one was contributing to more confusion + doubt.

I sincerely just want to be someone who produces art and has a following of people who want what I make. I don’t want to teach people how to live or move.

So thanks for broadening your title with the Rabbit Hole. I don’t know what it is, but it sounds wayyy more up my alley.

What you teach is hard for me. It’s a whole soul-shaking thing. So much of my personality has been dislodged and running rampant in me. It’s beautiful. It’s scary. I want to be seen for the first time since I was a child. This is fucking crazy shit. And I love you for it. 

😍 It worked.

In a word, Rabbit Hole is about how to get actual results with a small social media audience.

It’s not “for yoga teachers.”

It’s for anyone who’s willing to risk audience, ideals, and self-image to get what they really want.

(btw, if you’re not willing to risk these things, you may as well just Unsubscribe from my email list now. I won’t be able to help you.)

-Ry

PS – if you bought/buy the $200 Yoga Marketing That Doesn’t Suck package, you’ll get it for free. (this is the best deal for sure.)

If not, it’s $50 to pre-order. If you wait until there’s more information up on the registration page, it’s going to cost more. I’m not going to tell you how much more.

PPS – here’s Willow’s response to the email I sent out to my list yesterday:

“Thank you for sharing and lifting me up in this way. One of my yoga students from Minneapolis emailed me saying it was great to see me in your email today. WHAT?!? I’m amazed. I’m watching the class again without being stoned today; maybe I missed something complex and tricky in there last night. I will have my notes to you soon. I’m so excited, so grateful and so ready to do this for myself.

Thank you for being a loving asshole like me.  I knew I was right; I just haven’t been very trusting of much lately. I’m seeing that I actually can again, because I trust myself first and foremost and because you just showed me I’m actually seen and heard. Thank you.”

it’s all bullshit just so you know

The accounts with hundreds of thousands of followers… maaaaan, it’s all bullshit. Some of them make a little something, but most aren’t doing shit. It’s all a big show. They get little bullshit checks from their sponsors… or maybe a small piece of some video membership money from a platform they don’t own.
And for their paltry stipend, they act in accordance with the brands they represent. Shit’s so boring.
If they did and said things that drove half of their followers away, they’d 10x their income by bringing their true fans closer.

But they’re too scared to do that.

They’re too scared to do it on their own and carve their own path… there might not be anything at the end.

So fuck that shit.

Don’t aspire to be like them.

There’s a better way to approach social media.

I’m gonna show you how to actually make money with it.

Even with a small audience.

It’s gonna happen soon… and it’ll likely be a live webclass with a downloadable video after it’s over.

But that’s all I’m gonna say for now.

Sign-up before I have a webpage ready and it’s $50. (this weekend.)

After that, I don’t know how much it will be.

I’ll decide then.

But definitely more.

THIS IS NOT ”FOR YOGA TEACHERS.”

It’s also not the same as Yoga Marketing That Doesn’t Suck. (that’s advanced cult-of-personality marketing strategy.

This is different.

I’m not gonna tell you any more than that right now, though.

If you don’t just know that I’m gonna deliver and blow your fucking mind, then wait until the webpage is up and you can pay more then

It’s for anyone who wants to make money and doesn’t wanna be one of the fake instadouches you hate IN WHATEVER INDUSTRY YOU OPERATE IN. Even in an industry that doesn’t exist yet…  and especially in the {first_name} industry.

Go here to sign-up before, as usual, the price goes the fuck up.

-Ry

PS – This is not the same thing as Yoga Marketing That Doesn’t Suck. If anything, it’s an addendum.

In fact, if you bought it for $200 – you get it for free.

If you didn’t, too fucking bad. You should get this thing for $50 now.

PPS – And yes, if you buy YMTDS between now and when I do the class… you will also get it.

PPPS – don’t be so weird with your money. My shit works. You see it everywhere you look…

Eva Collins sent me this DM last night.

Okay.. so I bought YMTDS maybe a month ago now? And I’ve already made back 30X what I paid for it

That sounds like some fake shit!! It’s nuts. And apart from the money, I just feel great sharin my shit and being myself. 🙏🏼

let’s fucking go

I’m just about to cruise down to Long Beach for a session with Hunter, but I got a message from my [insta]boy, Brian Nevision, and I wanted to tell you about it.

Dude a fucking tank. He has nothing to do with yoga… but he’s still killin’ it with YMTDS principles.

Yesterday, a single post resulted in 2 new clients.

“Dude. 2 new clients in one day after this post. Almost didn’t post cause it was uncomfortable and I felt self-absorbed. Then thought about YMTDS…if you have something that can help get it in front of as many people as possible. Be willing to be uncomfortable. Thanks, bro, your shit is gold.”

It happens every day. People buy YMTDS and get their investment back with a single post.

I just called it “Yoga Marketing” to get yoga teachers’ attention with a niche product (and I was annoyed by these two people teaching lame ass yoga marketing)… but since then, my shit has been blowing up, and now there are a lot of people paying attention to me who couldn’t give a fuck about yoga.

So yes. It will work for you too.

It’s a system and set of principles for building influence over people.

It’s about how to fill classes, and your private client book, and retreats, and workshops, and your Teacher Training programs, and whatever the hell else you want.

It doesn’t matter.

If I wanted to get into the real estate game right now, I could make the transition and start crushing it with very little downtime.

If you’re reading this and you’re a veteran real estate agent, it wouldn’t take me long to surpass your fucking ass. Probs gonna be one of my 2019 projects btw. Bet.

The same thing happened with yoga… I was the smallest nobody fish in the biggest fucking yoga pond in the world (LA)… and I straight blew past all these clowns like it ain’t no thang. In like one year.

Now they just want to be me.

I keep increasing the price as the testimonials pile up because this shit is way underpriced.

Get it now. You never know when it’s gonna be doubled. Again. (hint: soon)

-Ry

PS – Hannah didn’t even have a computer when she found me on Insta. I’ve turned her into a fucking money machine since then.

Watch this.

PPS – Remember what Seth Godin said:

“If money is an emotional issue for you, you’ve just put your finger on a big part of the problem. No one who is good at building houses has an emotional problem with hammers. Place your emotional problems where they belong, and focus on seeing money as a tool.”

BUY MY SHIT. If you don’t love it, keep it and I’ll still give you your stupid money back.

qualified for this?

The other day I posted a screenshot of Monica Bright saying that she got a request from the almighty Yoga Alliance to send them more money…  for her membership dues… and to be able to continue using the all-important “RYT” after her name.

“My YA registration expired yesterday! They sent me an email asking for money so I can continue to put E-RYT behind my name. I’m not going to pay, and I’m going to do it anyway! Hahahaha”

Fuckin’ A. (the best part is the ‘hahahaha’ btw. you also might be interested in Jules Mitchell’s comment on the post.)

You can put whatever damn letters you want after your name… if they make you happy, go for it. Hell, you don’t even have to do a teacher training…

I was never certified to be a Personal Trainer, and it didn’t stop me from training/helping hundreds of clients… or having a staff of trainers working for me. Or becoming the best god damn trainer in the world.

My Yoga Teacher Training was only 100 hours and not even close to being “accredited.” Still, I taught thousands of packed classes in Los Angeles. I sold out multiple retreats and filled workshops all over the country.

I seriously can’t remember a single person ever asking. Not once. Not when I was a trainer – not when I was teaching yoga.

And even if I did have the certification and the letters – I wouldn’t use them. They’re not impressive to anyone except your colleagues, and they just make you look like everyone else.

I’d much rather position AGAINST the big organizations than align with them. I’d much rather educate myself and be in a constant state of evolution than abide by some horseshit, outdated standards… and brag about it.

Before I saw Monica’s comment, I was brewing up a post about this very idea… that you don’t have to pay an organization to use “their” letters – if letters make you happy.

But after Monica left her comment… I knew right away that was a better way to get after it and get the point across.

Her little “mini story” works better to transmit the message than just explicitly saying it.

And now she can save that money and use it on something that will actually help her make money… Like Yoga Marketing That Doesn’t Suck. (which btw, has nothing to do with yoga. It will work for you too.)

-Ry

PS – this is one of my favorite things ever.

PPS – Go buy some shit.

Apparel.

YMTDS.

Yoga War Room. (you must watch this before you register for a TT)

The Best Yoga Class in The World.

Etc.

 

your ugly

not you’re. but dude fuck putting header graphics at the top of email newsletters.

I don’t even call this a ‘newsletter’ because I feel like then it’s just in the same category with a bunch of other boring ass things.

I’m just sending you an email about some shit that I think is cool.

And so I talk about it like I would with a friend:

“dude i’ll send you an email with the link.”

Not “Sir. I Will Transmit A Hyperlink For The World Wide Web.”

Point being, stop trying to make it some shit it ain’t.

You’re not the {first_name} Street Journal over here. So calm the fuck down…

But even if it were cool… when someone leads with their fancy logo and header thing, our interruption-filter turns on immediately – we tune out marketing without even realizing it.

The same thing applies to social media.

I posted last night to “make your social media uglier to make more money.”

I was inspired to do that because my friend DJ sent me a screenshot of his Email inbox full of “You’ve got money!” PayPal receipts. (this post was more referring to the literal/visual “ugly,” but I also mean ugly like in the dark/shadow/whatever stuff)

He got them after the first time he posted a screenshot of a testimonial for one of his programs on his actual Instagram page. (I like the guy in the comments talking about how he doesn’t need to use ‘Ryan’s cheap marketing tricks” 😂)

About an hour earlier, we were hanging out on a Backstage Pass call talking about it, and he said he had never posted what I would call “ugly” social media things (screenshots of texts/DMs/testimonial stuff) outside of his IG Stories.

But he did it right after we got off our call…

And then shortly after that, he sent me the screenshot.

There’s a lot to this, but what I told him on the call was it’s important for people to be able to see what other people say about you (testimonials/etc), yes… but that it’s also important for people to be able to do those things “with” other people. (IG Stories don’t allow other people to see what other people are doing)

So there needs to be an opportunity to interact with the content alongside other people… comments, Likes, etc.

Those interactions are what make it real.

Insta Stories are nice, and I like them… but they’re different.

I told DJ he should be posting some testimonials on his actual page so people could comment on them…

Or maybe even more important than that – for the 90% of people who will never actually say shit to read other comments… and see how you interact.

This stuff is all important.

I’ll talk more about it soon. (but it’s also in YMTDS.)

Shoutout to DJ. Dude has been straight executing lately.

He bought Yoga Marketing That Doesn’t Suck. (price doubles again soon)

“The next day I got stoned and watched the video again. I finally started grasping the concepts. I was sucked into the story you were telling and loving the technical flaws during the presentation, your honesty, the realness. I saw the principles on the slides being manifested through your presentation. While I had the ‘steps’ written down the day earlier, I had a mindset shift the next day.”

Then he came to the Summit of Power.

“The YSRG was a mystical experience. I don’t know if it was because of the microdose, the amazing group of people in the room, or finding myself inside a dream I had years ago.

Ryan has the special ability to show you the magic by pulling the curtain back, which ironically makes you even more captivated by the trick. It’s like a reverse slight of hand. He throws the cards in your face, and it’s always the card you were thinking of. If iat wasn’t, then you don’t belong in our show.”

Hell yeah. I’ve been a huge fan of this dude for a long time… so it’s really cool for me to see my shit helping him.

-Ry

PS – we’re increasing the price of Yoga Sex Rock God/dess apparel later today. Kassidy and I are meeting to discuss… then it’s gotta go up to a YSRG-appropriate price point, ya know?

So if you’re getting this early enough, you might still see the original prices.

 

Pic of me and you

This is the funniest shit ever.

But mostly I wanted to remind you that the prices of Yoga Sex Rock God/dess apparel go up tomorrow when Kassidy the Destroyer gets back to Tucson.

We underpriced it.

And not even on purpose as some slick marketing ploy. (which I’m 100% not above doing.)

Our peeps brought it to our attention like “uhh.. wtf. I was ready to pay way more than this.”

🤦🏻‍♂️

You know damn well your boy can’t be seen as ordinary.

That is NOT the reputation I want to cultivate.

And when developing a reputation that makes selling superfluous, it’s important to be congruent. Everywhere. All the time… even at the expense of short-term profit.

So it’s gotta go up, baby. Yoga Sex Rock God is expensive.

Ry

PS – I don’t know why I’m surprised at how fast the Yoga Sex Rock Goddess tanks have been selling…

I guess I thought because I wasn’t really using that term a whole lot, that they would hit as hard as they did… but yeah. I was wrong.

In fact, we got yogasexrockgoddess.com set up to make it easy.

I’m pretty stoked with Kass’s copy for the tank… so I’m just gonna use it:

“Perfect for doing yoga.
Also perfect for drinking wine.”

 

BADASS

This is fucking badass. I got this email yesterday from a woman named Allison Perry. It’s absolute 🔥. I’m def doing what I’m supposed to be doing.

I feel like my balls dropped, and I don’t even have any. Maybe your fierce testosterone is rubbing off on everyone. 

In any case, while I haven’t started any random talking videos or really worked on my Instagram, my general vibe and mental health have been kicking ass, and I believe you have a lot to do with it.

Today I was waiting in line early in the morning for some tickets to a tennis tournament, and I had a yoga mat with me to kneel on. A lady next to me said something along the lines of ‘ I really want to get back to yoga to fix my shoulder.’ I said, ‘ I don’t think any classes in this area are going to do that for you. There’s some new science out on yoga and mobility’ etc.; I started talking about how mobility training changed the game for my shoulders and offered a path for her. A guy next to me started talking about how yoga made his ligaments whack, and I could see she was closing her arms and just being a stubborn and untrusting person.

I usually would have kept trying to convince her but then a newfound wave of clarity and self-worth washed over me, and I realized, it’s too fucking early to try and convert Yoga Zombies that don’t want to hear it.

So I start doing some shoulder mobility as I waited and all the sudden a guy says to me in line, ‘ wow I can’t believe your flexibility, have you been doing yoga?’ and I said ‘ yoga definitely cannot take you here.’ I told him about FRC, and he was so appreciative. I was like this is great, I just let this woman go with her thoughtless distrust, and now I’m helping this guy towards his goal.

Then I hear the hurt yoga back dude say ‘ ya yoga can be rough on your shoulders, ‘ and I see the ladies whole mind fucking start collapsing as her world is crumbling beneath her.

I mean it in a good way I mean she should hear what’s true.  The best part is by ignoring her the truth began to surface, and I actually felt like it was positively influencing everyone around us. 

The icing on the cake was when one of my clients recognized me in line and told me he had just purchased a session for his wife with me. It fucking clicked that it really is about your reputation with those that matter and I felt so proud that I didn’t let that woman in my psyche. 

She got to witness how I am already trusted without me arguing my value.

Fucking thanks, I used to waste so much time with this client rejection, and now I feel unstoppable.

Yoga Marketing That Doesn’t Suck is badass, and you are badass. Thanks for reflecting that badassery to masses.

Peace,
Allison

I told you this shit works for EVERY MOTHERFUCKING THING. It’s not just for yoga teachers.

Get it before the price goes up again. (we’re doing it as soon as I have a chance to edit the video and put an ‘X’ over the few instances of the word ‘yoga’ in my slides. It has nothing to do with yoga.)

-Ry

PS – Yoga Sex Rock Goddess tanks are selling like crazy… so much faster than I ever anticipated. We’re scrambling to get more… get your order in before the price of the apparel is up too. We underpriced it. Mistake… it’ll be corrected when Kassidy gets back home to Tucson on Monday.

PPS – good fucking times. I’m having fun again.