JUST STOP 🤦🏻‍♂️

dude stop trying to make that shit perfect.

you can make it better later.. or make something new.

and if you do it right (sharing the process/struggles/etc.), people get to watch you through the whole thing.

shit’s captivating as fuck, man.

and let’s be honest, the first product/video/course you sell is gonna be shitty, and you’re gonna wish you did a million things differently, and it ain’t gonna be the thing that gets you your first million.

think of the first product as a little side-action… and to feel what it’s like to make some money while you sleep. maybe a little, maybe more than a little.

but more important than that money – is you need to become a person who sells products and does things that get you paid without you needing to be present… that shit gives you all kinds of power and leverage.

you can start saying ‘no’ to shit. and stop chasing.

and you have some work to do with your attitude surrounding money and asking people to give it up.

making and selling a digital product is a fucking great way to attack it.

and…

  • it separates you from the rest of the schmucks who are too scared to pull the trigger on their idea.
  • it’s easier than writing a book
  • it creates customers. and it’s easier to get people who have already given you money to give you more money than it is to get a new person
  • everyone wants to do it, so they will look up to you
  • it puts you on a pedestal
  • it puts money in your bank account while you sleep
  • it will help you discover the idea that’s actually going to make you some real fucking money
  • and a shit ton of other reasons.

I made a video about it.

And if you missed the one I sent yesterdayit’s fucking killing it.

How to Make Money While You Sleep. In 60 seconds. #randomtalkingvideo ⠀ We’re gonna go deep into this process in Pillow Money Castle. I walk you through my exact process for creating and selling the video of my Burn Yoga class – which is the catalyst for much of my recent success. ⠀ It’s the first stop in Rabbit Hole (we’re gonna sell this product stand-alone for $500, but it’s included with @rabbitholemoney) and we’re going in very, very soon. ⠀ Pro-tip: with your PayPal.me link: if you do like this PayPal.me/yourname/25, it will automatically put $25 as the dollar amount to send. ⠀ PS – for your ramblers who say that one minute isn’t enough… I just took you to school in 60 mf’n seconds. ⠀ ⠀⠀⠀⠀rabbitholemoney.com

A post shared by Ryan Orrico (@ryanorrico) on

Your chance to get into the first round of Rabbit Hole is going away later.

We’re going in the hole soon, and our first stop is Pillow Money Castle.

It’s the entire Rabbit Hole formula, but applied specifically to how I made and sold the video of my Burn Yoga class… which is the foundation of the success I’m having now.

it’s so fucking good. we’re gonna sell this shit standalone for the same price as Rabbit Hole.

We’re locking that shit up tonight, and you’ll be relegated to the FOMO Chamber of Doom and Despair.

..with the rest of the tire-kicking procrastinators.

Later

Ry

PS – I lost count of how many of these we have.. but a lot:

“I think with Rabbit Hole I’ll be able to start a local revolution of people who are tired of all the fake bullshit. God, how brainwashed was I before all this?”
Eric Gingerich

“It’s all happening so fast, a big shift, and I can feel it, and I’m excited…and I’m scared too. But mostly excited. I’m glad I’m in because I’d hate to be out.”
Sophia Finster

“Before this trailer, I was intrigued, but in no way committed to what you were doing. I remember watching this at the gym, and something just flipped for me. I kept thinking about it every day for weeks, and (begrudgingly) signed up the night before it started. I had no idea what to expect, but if I had any idea of how much I would get out of being part of the group ALONE, I would have never hesitated. I seriously feel lucky now that I got in when I did.”
Alyssa Rapotez

Get some.

i fucked up

It’s been a few days since the last time I emailed you. 🤦🏻‍♂️

Breaking my cardinal rule.

And guess what happened?

I made way less money.

I can’t think of anything else that has that kind of impact. Shit’s crazy.

Wasn’t even a surprise though.

I can go without posting on Instagram (if I’m emailing) and keep sales cranking.

I can go without paying for advertising (if I’m emailing) and keep sales cranking.


But either of those things without supporting email doesn’t work the same.

It’s insane.

But not really. And you should definitely be sending emails.

But check this shit out:

When I sold the video of my Burn Yoga class last year, I didn’t use my email list until a few weeks after filming. It was just social media,

The list was mostly former yoga students, and at the time – I was fucking stomping the shit out of Ashtanga. It got a little aggressive.

They knew me before I started doing all of that, so I was certain it wouldn’t be well-received.

I had people who I really care about emailing me like:

“dude I love you man, but I’m unsubscribing. I can’t read this negativity every morning. If you ever want to talk about anything, I’m here for you.”

😂

I’ll tell you more about what happened with that list another day, but at least now I can use this story so you can’t be like: “yeah, but I don’t have an email list.” (cuz I didn’t use mine)

Or “yeah, but I suck with technology.”
Or “I’m not as attractive and charming as you.”
Or “I only wish I had your body and mind.”
Or “You are fucking amazing and brilliant and sexy, and I can’t do what you do.”

These are all very true. But don’t worry.

It doesn’t even matter if you’ve never sold a motherfucking thing.

Or even if you don’t know what to sell.

(I’m gonna tell you what to sell for free at the bottom of this email)

It doesn’t require fancy equipment or technology. I filmed mine with my phone and borrowed a microphone.

Then I sold it with Instagram and PayPal… and sent the customers an Unlisted YouTube link.

Here’s how to make money while you sleep. In 60 Seconds.

It’s on Insta.

How to Make Money While You Sleep. In 60 seconds. #randomtalkingvideo ⠀ We’re gonna go deep into this process in Pillow Money Castle. I walk you through my exact process for creating and selling the video of my Burn Yoga class – which is the catalyst for much of my recent success. ⠀ It’s the first stop in Rabbit Hole (we’re gonna sell this product stand-alone for $500, but it’s included with @rabbitholemoney) and we’re going in very, very soon. ⠀ Pro-tip: with your PayPal.me link: if you do like this PayPal.me/yourname/25, it will automatically put $25 as the dollar amount to send. ⠀ PS – for your ramblers who say that one minute isn’t enough… I just took you to school in 60 mf’n seconds. ⠀ ⠀⠀⠀⠀rabbitholemoney.com

A post shared by Ryan Orrico (@ryanorrico) on

-Ry

PS – rabbitholeisopen.com but not for long.

“The difference I’ve seen in my self expression since starting Rabbit Hole is unbelievable. I’m allowing myself to believe i can do stuff that i thought only hot, blonde, advanced ashtangis in beaches in Miamai could do. I also feel like I’m allowed to have an opinion and a personality whereas before I had to be some cookie cutter version of a ‘nice’ yoga Instagrammer.”
​Jessica Hall

“Hey guys, watched the videos today and wanna say without kissing arse that I’m happy with the product so far because it seems like you really care. I get an impression that you’re really trying to deliver quality information and the point being to help people succeed. It seems like you’re not holding back or keeping best bits to yourself. It seems genuine and you’re more personable and less sweary than I expected. Take that as you will. Thanks so much.”  @accountability_alice_
Alice Hale

“There’s people in the group who simply want to make money, then there’s people who just want to be able to pay their rent, then there are others who do well but not well enough to put their offspring through a schooling they need – they’re pursuing the notion that that could be viable through understanding better their own unique talents. That last one is me. I’ve been dying to say that for ages.” @naomiabsalom
Naomi Absalom

“Its happening so suddenly…. it’s weird. This morning i launched a Instagram live interview series and already have four episodes set up. I didn’t realize i already had a network in place and just need to hit send with purpose, confidence, and resolve.” @thedavidshockett
David Shockett

“There is so much value in your message. You helped me earn >$6000 last week. All you did was encourage me to be fucking confident about my work. This is what you’re bringing to this RabbitHole community. You’re abrasive and direct. Some may not be able to see beyond this, but fuck em if they don’t get it. This is great in my opinion. Less competition. You’re inspiring us to step confidently into our roles as leaders and naysayers. We buck the status quo because we see bullshit and now have someone telling us to be vocal about our objections.”  @peterhwatts

Peter Watts

 Get some.

 

Re: instagram

I’ve been going way too god damn hard on Instagram lately.

Just absolutely murdering it.

I’ve been on one about #randomtalkingvideo. This shit is even more brilliant than I ever knew… and it’s been blowing the fuck up.

I lost count of how many first-timers have come out in the last week. And a shit-ton of people are now doing a 30 Day Challenge.

Which is what I did before RTV technically started: #30daysofthesefuckingvideos.

There’s no doubt in my mind that the practice of making daily talking videos has been instrumental in the transformation I’ve been experiencing over the past eight months.

I’ve missed maybe 2 or 3 days… if that.

And as a result, I’m now helping WAY more people than ever before. And making WAY more money than ever before. And having WAY more fun while I do it.

But I was thinking today about how weird it is that it’s still difficult for me to make them when there’s someone else in the room.

Even someone I know.

Even Kassidy – who’s been in a shitload of the videos I’ve been making lately.

Shit’s fucked up.

It’s not good that I allow random ass people to shake my train of thought and make me question what I’m doing.

It’s certainly affecting me in other ways.

So I’m ‘bout to fix that shit.

And now that I know what I know, I’d even put money on the fact that when I’m as comfortable with making them in public as I am making them in private, I’ll be making even MORE money. And helping MORE people.

I’m gonna talk about this at the Rabbit Hole Tea Party on Thursday.

Which, btw, RH is fucking GOING OFF SO HARD.

It’s fucking insane.

JOIN THE FUCKING REVOLUTION.

The price is going wayyyyyyy the fuck up, baby.

I told your ass.

-Ry

PS – I have like a hundred of these:

“Rabbit Hole has already paid itself off (times 10), and we haven’t even started. Holy fucking shit.“
@Tara_mazzeo

“So I did my video this morning and sent out an email a few hours ago. I’ve had multiple email me back, and I have five online bookings so far. And the days not even done!”
@enilghtenedawareness

“You’re smart AF, and you’ve totally changed my perspective on what is possible and what I can do. I was seriously struggling before I found you and (I dunno if this is weird) you kinda changed my life.”
@yogaunleished

 

engage dEeZ NuTs

dude fuck critics…  I don’t even want to call them “haters” cuz that term is just so played.

but they sure do inspire the shit out me.

some dude came on to this brilliant ass RTV I made earlier… it probably popped up in his feed because I promoted the content.

You are weak and scared. How do you expect to make money? #randomtalkingvideo

A post shared by Ryan Orrico (@ryanorrico) on

And I entertained his fuckery for a few in the comments.

But it gave me a sweet idea for a video.

Soon as I posted it, we made more sales.


ENGAGE DEEZ NUTS

Engage deez nuts #randomtalkingvideo

A post shared by Ryan Orrico (@ryanorrico) on

Good fucking times.

I love me some mothafuckin’ haters.

-Ry

PS – I’m gonna be emailing a lot more. I’m thinking twice per day sometimes.

So get off my list if you don’t want them.

PPS – I have like a hundred testimonials now for Rabbit Hole, and we haven’t even started.

I’m raising the price to $1,000 soon.

“The difference I’ve seen in my self-expression since starting Rabbit Hole is unbelievable. I’m allowing myself to believe i can do stuff that i thought only hot, blonde, advanced ashtangis in beaches in Miami could do. I also feel like I’m allowed to have an opinion and a personality whereas before I had to be some cookie cutter version of a ‘nice’ yoga instagrammer.
-Jessica

Hey guys, watched the videos today and wanna say without kissing arse that I’m happy with the product so far because it seems like you really care. I get an impression that you’re really trying to deliver quality information and the point being to help people succeed. It seems like you’re not holding back or keeping best bits to yourself. It seems genuine, and you’re more personable and less sweary than I expected. Take that as you will. Thanks so much.
-Alice

“There are people in the group who simply want to make money, then there are people who just want to be able to pay their rent, then there are others who do well but not well enough to put their offspring through a schooling they need – they’re pursuing the notion that that could be viable through understanding better their own unique talents.

That last one is me. I’ve been dying to say that for ages.I’ve had many messages from people asking if they should sign up. I mean – that’s a ridiculous question. It’s the first training I’ve done in years, it’s the first one I’ve wanted to do, if I’m on it – you should take that as a yes. Buuut you’re going to be required to step up.”
-@naomiabsalom

“It’s happening so suddenly…. it’s weird. This morning i launched an Instagram live interview series and already have four episodes set up. I didn’t realize i already had a network in place and just need to hit send with purpose, confidence, and resolve.”
-David Schockett

PUMPED (video)

holy shit. i’m so pumped about rabbit hole so far.

the hype was too fucking real before we started and I was completely freaked out.

but shit’s going off, and we haven’t even started yet:

“This is so great. The intimacy of these lists really puts things in perspective. Like, who am I to think my struggle is oh so real. Everybody struggles. And this goes both ways. We all share ambitions, too. And ideas, and experiences. There are 340+ universes in this group, every single one as vivid and complex as my own. This is huge. Fucking worth the money, and it hasn’t even started yet.”
-Jonathon Pusinelli

there’s still some time to join the party. We go into the hole next week, and we’re gonna lock it down while we get started.

But just wanted to make sure you know what to do when you get inside, so I just made this video for you before I check out of this Airbnb.

580686_1525480644x2gwhat-to-do-now.jpg

Get some. (there’s a payment plan available.)

Ry

PS – we have dozens of these:

“Hey guys, watched the videos today and wanna say without kissing arse that I’m happy with the product so far because it seems like you really care. I get an impression that you’re really trying to deliver quality information and the point being to help people succeed. It seems like you’re not holding back or keeping best bits to yourself. It seems genuine, and you’re more personable and less sweary than I expected. Take that as you will. Thanks so much.”
-Alice Hale

“It’s changed my life to say the least #RandomTalkingVideo we posted fact lists about us in the group. It’s incredible because I feel I know the people in the group and they know me on an incredibly deep level. I feel like these people know my whole life story and I haven’t even met them. I had no idea that this group and these people would become my community.”
-Sophia Felson

dat email tho

It’s fucking everything.

I’m telling you.

I’ve been using email to make money on the internet for years… for myself and clients.

Even back in the day, when I was taking more one-on-one marketing consulting projects, I took it just a seriously then as I do now.

But. I let my clients off the hook more than I’d like to admit. It’s not most people’s favorite thing to do. And I hate to think how much money I let them leave on the table because I didn’t get on their ass about it.

Cuz for real: there’s no better way to create money out of air than mothafucking email.

And you don’t even have to think about it like “email marketing,” or “email newsletters,” or “an email list” or whatever. (although you can.)

I just mean the method of communication.

Even if it’s to just one person at a time through your damn Gmail account… maybe it’s a person who’s got a problem you can help solve.

A friendly, fun, personal email that makes the reader know, like, and trust you is the best god damn thing ever to sell things and influence people.

And if it ain’t your shit you’re selling, someone else has shit to sell. And no fucking idea how to use their email list.

Go help them make money and take some of it.

That’s what I’ve been doing for like fucking ten years.

Just differently now. I’m much, much better…

Still not a “good writer” though. That shit has nothing to do with it. I just write like I talk.

Try it out.

If you don’t know what to say in your emails, well, you need to get on board with Rabbit Hole, yo.

We’re gonna get all up in it when we go down into the Hole.

Ry

PS – we haven’t even begun yet everyone is fucking loving it.

“WI can’t believe that we’re not even in the hole yet, and still this seems to be the best investment both business and personal wise this year!”​@makamashishop

“I feel like I’m on a huge psychedelic trip and when I come out my bank accounts going to be full.”
@strength_coach_dan

“this has the makings of brilliance, really.”
@yogafy

“I gotta say the looking glass/look at yourself and write about it/Alice in Wonderland theme is super cohesive. I thought it was a bit kitschy or something at first, but I’m in, it’s brilliant. Also, I ate some mushrooms part way through my list.
@neon.coral

And a fucking shitload more.

400+ people are going through the program. 😳

Right now, we’re all doing prep work:

The Hatch and Through the Looking Glass.

rabbitholeisopen.com // there’s a payment plan available.

you know her?

I was sitting in a Borders Books, and I got a direct message on Twitter from a woman named Valerie Waters.

Before I even opened the message, I knew exactly who she was because she was in fitness magazines every damn month for working all these fancy celebrities.

And we were using her product, The Valslide, in my gym.

This was the Summer of 2008 when I was running a private personal training facility in the south suburbs of Chicago, where I grew up.

It was a little town called Frankfort. Very different than Los Angeles.

So at the time, having a hotshot celebrity trainer messaging me was a big fucking deal.

Valerie was, like… famous.

She hung out with Ben Affleck and Bradley Cooper and Jessica Biel, and Cindy Crawford, and all these pretty people.

Her message was something like “hey Ryan. I loved that tweet. Thanks :)”

I think it was a link to a video about optimizing email opt-in pages.

I’d been studying marketing for a couple of years, and at this point, probably spent damn near $50,000 on DVDs, and courses, and seminars, and CDs, and coaching programs, etc.

I was obsessed.

The business did well with just referrals and no real idea WTF I was doing, but it really started to get good once I began learning more about marketing.

Anyway, I read the message and immediately texted my employees like “Holy shit! Valerie Waters just messaged me!”

Val and I talked on the phone, and she flew me out to LA to meet.

While I was there, we emailed her list and did a live streaming video “Chat with Val.”

Completely spontaneously. When at-home streaming video technology was fucking bleeding edge new…

Her fans and customers were stoked to get to come and ask her questions… and we sold about $10,000 worth of her shit in the couple of hours we were on.

I decided on that first trip to LA that I was never moving back to Chicago. (if you know West LA, I was walking down Montana Ave., near 7th street.)

And I immediately began the process of selling the gym and moving my life to LA.

I worked with Val for six years then taught yoga for four.

And I did a bunch of consulting throughout.

Anyway, that shit’s all great, and now you know a little more about me.

I tell you now because that message from Valerie was one of the critical turning points in my life.

And that shit wouldn’t have happened if I hadn’t been doing Rabbit Hole things. (albeit early-stage and with a limited understanding, but the same principles.)

I’m on a whole ‘nother fucking level now.

And that’s why Rabbit Hole is about so much more than marketing.

We’re getting the party started tomorrow in The Hatch.

Before we go into the hole (next week), we first have to go through The Hatch (tomorrow), and The Looking Glass (for the next 4-5 days)

rabbitholeisopen.com 

This is the cheapest fucking money you’re ever going to find.


It won’t be long before you won’t even be able to get me on the phone for less than $10,000.

Later.

-R

PS – the price of Rabbit Hole  goes up to it’s [temporary] full price tomorrow: $500. (next group will be at least $1,000)

But if you hurry your ass up, you can get it for less.

There’s a payment plan available now.

PPS – if you already registered for Rabbit Hole and you didn’t get your login info… check your email – or email kass@yogaasexrockgod.com

some time-sensitive shit

I’ve wasted too much time on this email trying to be clever. Better to get right to it:

Just making sure you know that the price of Rabbit Hole goes up today.

(and if you’re already in, you’ve probably already done that thing in the secret FB group, yah?)

We’re locking it down very soon.

On Tuesday, May 1st, we begin.

We start in The Hatch.

And then we’ll go Through the Looking Glass.

And finally, the Rabbit Hole.

🕳🐇

rabbitholeisopen.com

Ry

(RH members: you received login details yesterday. Look for the [Rabbit Hole] email from me)

 

Re: update

just letting you know that this weekend we’re going to be sending out access codes to pre-Rabbit Hole preparations… [and increasing the price.]

So if you’re registered, watch your email.

If you’re not registered, you’re making a huge mistake.


When you get inside, you’ll find two things:

1. One video.
2. One button.

Watch the video and it will explain what to do.

Then click the button, and it will take you somewhere special.

On May 1st, we’re doing a Live [stream] introduction slash group meeting.

It’s called The Hatch.

Like the thing that astronauts have to go into to depressurize or whatever the hell before they get into the fucking spaceship.

We’ll talk about what’s gonna happen and how the program works.

(you don’t have to be there Live. There will be a recording.)

The next day, you’ll go Through The Looking Glass.

This experience alone is worth 100x the cost of admission.

And we’re doing it BEFORE we even begin the “Rabbit Hole” teaching.

NOTICE:

I’m going to take you through Rabbit Hole ON MY SCHEDULE.

You’ll get everything before the end of 6 weeks. But you’re going to get what I want to give you, when I want to give it to you – and not before.

It’s not weekly; it’s not daily.

It’s fucking Ryanly.

-Ry

PS – You can’t register at whatisrabbithole.com anymore, but email kass@yogasexrockgod.com if you want the checkout link.

PPS – once we go down the Rabbit Hole, the door closes… and I don’t know if it will ever re-open.

 

this you? 🤔

holy shit I hate when people say things like “I don’t like marketing. I just want to teach.”

Boo-fucking-hoo.

Here’s all I have to say about that:

YOU AIN’T SHIT.

And actually, I have this to say too.

And a whole lot more, really. There’s a bunch in my Story from today. It’s on my IG… people are saying it’s the best one yet. Or I uploaded to Vimeo too.

But, seriously, if all you want to do is the easy thing and you just expect people to show up and give a shit…  you’re motherfucking crazy.

And people call me “narcissistic?” 😂

You’re sitting there thinking you have some magical powers that people should just automatically care about.

Motherfucker, please.

And the weird thing is that, really, I don’t even teach “marketing.”

I just package it that way so people know they’ll make money… but it’s more about confidence and showing the right people what they need to see to find you.

But keep fucking playing scared.

I’m sure it’s working out great for you.

Later.
-Ry

PS – Rabbit Hole is already working, and we haven’t even started.

Check out my man, Steven.

“I got like 4 new private students in the past week. 2 were not people who received my email—2 were. It wasn’t the email itself… it’s the confidence that has been born out of trusting myself more. And presenting myself to people as who I feel I am. And that has, in large part, come from listening to you.”

PPS – you can’t sign up on the registration page now. Price goes up on Saturday. We start on Tuesday.

Email Kassidy tonight if you want the checkout link. kass@yogasexrockgod.com