your hip flexors

this idea is seriously as important as anything I teach. I wish someone told me eighteen years ago, when I first started lifting weights and thinking more about movement.

That is, the “closing angle” of the body is as important as the stuff that’s being stretched…

I snagged this video from Yoga Detours page because her demonstration is way better than what I can do.

Think about what’s happening… she put her body in that squat position by sitting on the stepper. And when she does things like lift her foot, she’s TRAINING all that hip flexor/abdominal “stuff” while she’s in the position.

The “closing angle.”

The “opening angle” would be the stuff that’s being stretched.. the hamstrings, glutes, etc. The stuff that we also typically stretch to try and “open” up.

But what if instead of just trying to expand range… we worked on strengthening the “closing” side… to actually be able to support that “opening.”

That’s what I wish someone told me.

To do things like that instead of mindlessly stretching the god damn hip flexors because they’re “tight.”

They’re not tight.

“Weak” is probably a better word… but that’s not even right either.

It’s more that I just don’t know how to use them when I’m in this position. Or other positions where they feel “tight.”

That feeling isn’t actual mechanical tightness. It just doesn’t know how to do what I’m asking it to do when it’s in that position… so that sensation is your nervous system’s way of preventing you from doing something dangerous.

So back in the day, when I was front squatting 300+ pounds for reps… I remember how tight my hips felt.

I foam-rolled and stretched the shit out of them, and they never got better.

I’ve probably cumulatively wasted an entire YEAR stretching my perpetually “tight” hip flexors…

Yoga didn’t help either. I think it even made my shit worse… but at best, the same. After seven years.

Ah well, at least I know now.

And so you do you.

You can stop stretching your hip flexors now. Maybe try this instead.

https://www.instagram.com/p/BcYc2_hFxku/

Unless, of course, you’re using the stretch to put the hip at or near the end of it’s range-of-motion to train it somehow. ‍♂️

-Ry

PS – I’m definitely going to be talking about hip stuff in my book… it’s a looong process. But I’ve learned some cool shit and I wish someone told me this stuff a long ass time ago.

Pre-order for $5 here.

her husband found out

“pull the fucking car over motherfucker!”

“who is this?”

I knew exactly who it was. I was expecting this call.

“you know who the fuck this is, motherfucker. pull over.”

I looked in my rear-view mirror.

Shit.

It was dark, but I could see clearly. It was Steve the Dentist.

The husband of the client I was banging. He was out of his mind.

He must have followed me from home.

My parent’s house.

I was 22 years old, and I still lived with them.

Steve’s wife was 42 years old. She was also a dentist… a very successful one.

HER FAULT. “she seduced me, maaaaan”

“Pull the fucking car over motherfucker. You’re fucking dead. You’re dead, motherfucker.”

Shit, man.

Steve’s wife and I started training together about six months earlier at Lifetime Fitness in Orland Park, Illinois – a middle-class suburb of Chicago.

Eventually, I was fired from that job.

Probably for general fuckery but the official reason was “for refusing to clean equipment.” ‍♂️

Whatever. That was the last job I ever had.

I started going to my client’s homes.

Where there are beds… and weight benches. One time, I had the bright idea to TIE THE DOOR SHUT with exercise bands (it didn’t lock) while the dude was home.

█████████████
███REDACTED███
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Let’s just say that didn’t work out like I had hoped. ‍♂️

This email is getting dangerously close to romance novel shit.

But here’s a little piece of romance for you:

We would meet at this cheesy ass place called “Essence Suites” for their signature “2-hour romantic get-away.”

Once, I pretended to be more tired than I actually was. Just hamming it up until she eventually asked me what was wrong.


“awww no big deal, I was just up all night working because my computer is all old and slow… it just took forever. it’s cool though.”

We went straight to Best Buy, and she bought me a new computer.

BOOM!

I used it to teach myself animation… and I built a website with my friend called filthytshirts dotcom. We sold t-shirts with awful jokes on them. It didn’t last long because I didn’t know wtf I was doing.

But it was my first taste of internet business. And it was fucking magical. 2003.

Ry

PS – I’ll tell you what happened with Steve the Dentist in my book. $5.

Go here to get it.

pick-up bootcamp (terrifying)

I can look out my bedroom window as I write this and see The Viceroy hotel. It’s at Pico and Main in Santa Monica, CA… just about a block from the beach.

The first time I went to that hotel was in 2009… to meet a guy named Owen Cook.

Owen was featured in the 2005 best-selling book “The Game,” as code-name Tyler Durden. ☺️

By the time I had met him, he had built a successful company based on teaching guys how to be successful with women.

Up until my late 20’s, I was pretty much convinced that the reason I was unhappy was because I just wasn’t smooth with the ladiesssss.

That is, when I was out in public, and meeting a woman that I didn’t know, or wasn’t introduced to… I felt shy, and awkward and I didn’t know what to say.

But don’t it twisted either… your boy did his thang now.

Anyway, I was there to experience his company’s (Real Social Dynamics) “Pick-Up Bootcamp.”

I was comp’d through a mutual friend, but it normally costs $2000.

It’s three nights. Thursday, Friday and Saturday… and they take you out to different bars and clubs and teach you, “in the field,” how to approach and talk to women.

I met up with Owen, his assistants (wingmen) and the other guy who was participating in the program.

After we introduced ourselves and did the formality thing, Owen got into it:

“we don’t use canned material or pick-up lines. That shit doesn’t work. Just be cool. Be nice… and have fun. And to get the night started, we’re going to start by playing a little game… it’s called ‘360 Intent.’

You’ll be with your wingman and when you see him make this motion (*holds up finger and makes a circle*) – you start turn in a circle and the first girl you see, you walk up and say:

‘hey, I’m Ryan. Who are you?’

Just to get your mouth moving and shake off some of the nervous energy… have some conversations, get rejected, get back up, do it again and again.”

This was one of the most terrifying things I had ever done.

And the weekend, in its entirety, was one of the most ego-shattering experiences I had ever had in my life.

Before we went out on that first night, Owen told me “I can tell you’re gonna be a pain in the ass because you’ve probably had some success before and you think you’re a pimp, so you’re gonna wanna protect yourself”

He was right. I mostly sucked.

But I witnessed some absolutely fucking insane shit.

I’ll definitely be talking about this experience more in my book.

Pre-order it. It’s $5. I’m gonna publish it on January 1st.

Thanks for reading. This is actually Day 30 of #30daysofthesefuckingemails. I made it. ‍♂️

-Ry

PS – right when I was about to queue up this email, I got this one from Isabelle. YAYUHHHHHH.

Okay, I just want you to know that I follow you on IG and am part of your mailing list.

While I have not yet made a Random Talking Video, I took your advice about simplifying newsletters. This most recent newsletter I sent to my followers had no frou-frou graphics. I wrote it as I would write my friends and family. I have seldom received responses back and I just did within 30 minutes of sending it out asking about private classes. Holy shit!!!

I’m so excited for all you have to teach. Thanks so much already for what you’re doing and shaking up the community.

☺️

why i changed my class

“why don’t you teach like you used to?”

I get this question all the time.

A lot of people seem to think that I was injured in a yoga class, or that something must have happened to me for me to be steady kicking the shit out of the Ashtanga Gods on Insta.

Nope. I never got hurt in yoga… Nothing weird happened with any teachers – other than them just annoying me like yoga teachers do.

It was definitely the FRC seminar that was the impetus for change… this was just over one year ago. (November 2016)

I really just went to meet Hunter, befriend him, and hopefully become a client. I knew he was going to be there assisting.

It worked. He started training me a month later.

But while I was there, the whole thing just kinda fucked my head up.

So much so, that when I got back to teaching my classes, I realized I was asking people to do stuff that I didn’t fully understand.

I fucking hated it.

I never taught extreme postures or anything ‘dangerous,’ but that’s because I could never do any of them.

So when I think back to the classes I was teaching then – the actual core content isn’t all that much different than what I do now. (except I pretty much scrapped the entire “floor postures” section in lieu of some FRC/Kinstretch training for the hips)

Many of the positions are similar… and so is the overall arc of the class.

I just teach the whole thing very differently.

But when I first started making changes, I made a few huge mistakes… and I really fucked up my business. People left in droves.

Eventually, I course-corrected… but a lot had happened (studio changes etc) and the damage was done.

I’ll tell you more those mistakes later this week.

But no, I was never injured in a yoga class.

Especially not an Ashtanga class… I’ve never even been to an Ashtanga class.

Even without the insane adjustments, it just looks like a random collection of arbitrary exercises… shit never clicked for me. Now, even less so.

If you can’t answer “why?,” I ain’t interested.

(their “why’s” are terrible. I’ve heard them.)

‍♂️

-Ry

PS – If I had to try and nail it down to one core FRC concept that I could not get out of my god damn head after the seminar:

Pre-requisite Range-of-Motion. I wrote about it a few emails back.

(this is Day 29 of #30daysofthesefuckingemails. Days 1-15 are on ryanorrico.com)

Re: my sinister plans 😈

I started taking pre-orders yesterday for a book that I’m going to write from scratch and publish on January 1st.

This is the beginning of that book.

I want this book to be one that, if I found it when I was seventeen… before I started doing the stupid things I’ll be talking about in these pages – I would have been like “ok, yeah I want to do whatever this motherfucker is doing.”

And to be honest with you, I don’t know what that book even is yet… but I better figure it out because I have less than 30 days to get it to you.

(I do have a fucking SWEET ass idea for a surprise ending, though… if it works.)

🙊 But before I really get started, I’m gonna let you in on a little secret…

Actually – two secrets…

… about why I’m doing this.

The kinda not-so-obvious-but-also-kinda-obvious one is that when you publish a book, your status is instantly elevated.

You’re published, therefore you’re better/smarter/more-accomplished than others.

We both know this is ridiculous, but the perception is very real.

Hell, you don’t even have to write the damn book yourself… for $15-20K you can get a good-enough book written about any topic that can be researched, and just slap your name on that shit.

But here’s the more compelling secret reason I’m writing this book:

I think I can grow my email list faster by selling a low-cost ebook on the front-end – rather than just asking someone to opt-in for a “free email list.”

I think people are a little sketch about signing up for a free thing with their email… yet, they’ll put their email address in an order form without even thinking about it.

It also gets rid of the people who are entirely unwilling to open their wallet. If they’re not even going to pony up $5 for this level of brilliance, they probably aren’t going to be an ideal customer/client/member/friend in the future

So if you bought my book yesterday, and this is the first one of these crazy ass emails you’re getting… GOT YO ASS. (you can unsubscribe at the bottom of any of them, I’ll make sure you get the book on January 1st)

When I have a more legit page up, it will be very clear that’s what’s happening… but hey.

For now… maybe this is something you can copy somehow?

Can you make something that’s kind of a no-brainer for people to just say “oh yeah, I like this person and they have good ideas and it’s only a few bucks…, why the fuck not?” *click*

👉🏼👉🏼 *COUGH*BUY MY SHIT*COUGH*

And then, continue to follow-up with them with cool, fun, valuable emails… until one day, they’re like “man, they’ve been coming through like crazy for a while now, I’m gonna buy this more expensive thing they’re selling. It’s gotta be great if the free stuff is so good.”

Ry

PS – Bonus secret-about-why-i’m-doing-this:

Because it’s New Year’s Resolution time… and I know that if I can write a book, from scratch, in 30 days… you’ll probably want to try it too. You know you want to.

You can even copy this whole strategy where you build an email list, and anticipation, and get pre-orders, etc by SHARING THE PROCESS of writing the book.

That’s what I’m gonna do this month… but today, i’m going to write for a few hours about mobility training, so I’ll talk about that tomorrow.

LOVE this dude 😍

I moved from Chicago to LA in 2009 to work with a personal trainer named Valerie Waters. About six months prior, she sent me a private message on Twitter about a tweet I’d made about internet marketing.

I remember sitting in Borders Books and txting all of my employees like “holy shit! Valerie Waters just messaged me!”

I knew who she was because we used her product in my gym (the Valslide) and she was widely known for having worked with people like Cindy Crawford, and Jessica Biel, and Bradley Cooper, and Ben Affleck, and Jennifer Garner.

Badabing badaboom, I spent next five years doing all of her marketing, and product launches, and web development (I actually built the Valslide site I linked to above), and video, and social media, and all this stuff that I do for myself, and clients, now.

In the Summer of 2009, she brought me to Jennifer Garner’s birthday party – it was a private thing at this new compound she bought in the Pacific Palisades… the place is just absolutely ridiculous.

Lots of cool things happened that day, but here’s one I’m pretty fucking proud of:

It was outside. And it was hot as hell. The sun was straight-up punishing.

Larry David was there.

I’m straight obsessed with that dude, so I was totally watching him from a distance like a creeper. 🌾👀🌾

He kept applying this fluorescent purple cream to his face – which eventually, I realized was sunscreen.

I already don’t like going to parties with a bunch of people I don’t know, but I had never experienced anything like this, and I was completely out of my element… I was just a fucking ball of anxiety.

But I knew I probably wouldn’t get another chance to talk to Larry David, so I had to take it. He was just standing around by himself a lot of the time.

Eventually, I worked up the nerve to say something to him, but nothing really came to me on my walk across the yard. So while his face was a bright purple from a fresh coat of super sunscreen, I walked up and mimed the sunscreen application like “dude you’re fuckin killing me with that shit. it’s so purple”

He kinda chuckled and said “are you kidding me? it’s ridiculous out here.”

I would normally fuck this moment up, but I came back with “shit man you don’t have to tell me, guys like us.. these faces are all we have.”

He totally HA’d! Like a legit, real laugh.

I made Larry David laugh.

We talked about his show for a few minutes, then he started asking about golf, and I had never regretted not learning to play more than that moment.

I flubbed my way through for another minute or two, then excused myself… figuring I’d rather be the one to do it, and not have him get annoyed by some random dude who stuck around too long.

Anyway… that was pretty sweet. And he was super cool… I’m sure he could tell I was totally intimidated, but he couldn’t have been more kind and inviting.

On my way out, we walked past him.. and he said: “hey see ya later Ryan!”

It was fucking cool.

Ry

PS – I have an idea. This is Day 27 of #30daysofthesefuckingemails.

3 days left… I’m gonna keep going, but I want to try a new experiment:

I’m going to write a book this month, from scratch, and publish it on January 1st. It will be short, it will be funny as all fuck, and I’ll teach you some cool shit about life, marketing, yoga, seduction, and mobility.

And I’m going to use the focus of the book to shape the email conversation I’m having with you in December.

It’s $5 if you pre-order it now… or, ya know, if you just wanna support the cause because you know YOU LOVE THESE GOD DAMN EMAILS. Do it.

👉🏼👉🏼 Go here. There’s no info on the site yet… so that’s just a checkout form. You’ll just have to trust that you $5 is gonna get you the best damn (e)book in the world.

I might call it “Becoming the Yoga Sex Rock God” or “Carnage and Broken Hearts”

PPS – if you do it today, I’ll tell you one of the secret reasons I’m doing it. (this little bit of info is worth way more than $5. if you do it too.)

plain text emails

would you even open this email if this little preview text said something like “Click to view in a browser” or some other obviously-not-from-a-friend bullshit.

Or if you did open it, and you saw a big fat “Ryan Orrico” logo at the top… your guard would go up, yah? It’s like the slick car salesman rolling up on you.

So what I suggest to you is this: unless you put a logo at the top of the emails you send to your friend… don’t put one in the “newsletter” you send to your list.

Unless you make pretty templates for the email you send to your friends, don’t do it when you email your customers/subscribers/members/clients.

Write like you talk. Say what you want to say. Then press Send.

It works so much better.

But don’t take my word for it… Check this out. A conversation from my Backstage Pass group:

Your pretty email template is a piece of shit. #yogasexrockgod #backstagepass

A post shared by Ryan Orrico (@ryanorrico) on

Stop using pretty templates. Write like you talk. Stop trying to give them so much information. Tell some stories. Make some money. And then give some to me so I can help you more.

Full-Disclosure Friday: that’s my ulterior motive with these emails btw… I want to help you or somehow give you some “results in advance” so that maybe one day you’ll be like “damn, if I get this for free, what would happen if I give him some money?”

Maybe it’ll be something about yoga, or maybe mobility or maybe marketing.

‍♂️

-Ry

PS – I originally had another FRC/mobility email queued up to go out this morning, but I woke up at 3:30AM and I didn’t like it anymore. So I’ll make it better today and send tomorrow.

PPS – what do you think of Yin Yoga? I pissed a few folks off last night.

this is hard

doing whatever you do for money isn’t hard. teaching, coaching, training, whatever…

but you don’t really want to do the hard part though, do you?

this part.

the putting your ass on the line part.

the writing. the marketing. the content. the selling.

this shit is hard.

it’s painful every time I sit down to do what I’m doing right now… sending you a simple email.

It takes at least 20 minutes for me to not hate myself and everything I stand for.

I want the right words to come out immediately.

I want to know right away that you’re going to be spellbound and in love and clicking my links and buying my shit… or at least sending the “OMG U R SO AMAZING!” replies. (seriously)

But usually… it just fucking sucks for while.

and I start to question everything.

why i’m doing this at all…

why anyone listens to me..

how, after all this time, I could still suck so fucking bad at writing…

and then one sentence kinda works.

and then another one works a little better.

and then I remember how I can rework the piece of shit paragraph I started with into something nice.

and then I start to remember i’m actually really fucking good at this. and a whole bunch of people look forward to reading these things every day.

I mean, shit.. here’s a response I got to yesterday’s email… from the husband of the very first Backstage Pass member.

I do just want to take a second and pay you a little gratitude. You’ve helped ME achieve something I’ve been trying to do for years… have her re-realize that she’s the one in this area that fills empty yoga studios with people that love her classes like fat kids love cake. At first, I was like “WHO THE FUCK IS THIS CUNT YOU MET ON THE INTERNET AND GAVE $$$ TO?” but after listening to what you have to say and seeing first hand how that impacts tactics, action and morale of the business – I started to pay more than superficial attention – I got involved. Rapidly my opinion went from “you probably threw away that $$$” to “yeah maybe you’ll get your $$$ out of it” to “yeah maybe you already got your $$$ out of it” to “to “yeah it might just be worth more than you paid for it”

So thanks man – I genuinely appreciate you.

Hell yes.

This is actually the first time in a long time writing this email didn’t hurt so bad.

I just want you to know that this shit is really hard.

But it’s important.

It’s just as important as your teaching or coaching or training or whatever it is you do.

Anyone can do that shit. And you know it.

The hard part is getting out of your own fucking way so people can see how rad you are and that they should give you their money.

And then stay interested enough in you that they stick around for a while.

Hope this helped.

But I can’t really give a fuck if it did or not or I’ll be frozen and incapacitated.

This book will for sure help, though.

Ry

PS – I haven’t even made an “official announcement” of my February 3rd YSRG Marketing & Mind Control event and it’s already halfway full. Someone is flying across the fucking Atlantic Ocean to come hang out with me and others, from all over the country. Full-disclosure: I was just hoping I could get a few folks from LA.

And I haven’t even revealed the killer news about this day yet.

Pre-sale is over though…

So far it’s me, Hannah from UK, Hannah from NorCal, Ken from NJ, Cheree from Sacramento, Jeremiah from Chicago, Kimmie from Newport Beach, Hunter from Long Beach, Pam from Los Angeles, and Alex from Los Angeles…

There are 8 spots left. They will not last long. I’ll announce the ticket sale date soon.

your morning routine.

I’m going to be doing this until I die… no bout adoubt it: The FRC “morning routine.”

It’s CARs (Controlled Articular Rotations) for every joint in your body.

That’s a fancy way of saying slow and controlled joint circles… so you move just one part of your body at a time without the rest coupling.

Here’s why it’s so great:

It’s a block of time you dedicate to taking all of your joints through their complete range-of-motion.

It’s the most common-sense, no-shit thing in the world. But no one does it…

The creator of FRC, Dr. Spina, has all sorts of cool scientific reasons why they’re so good – and I thought about copy and pasting them here.

But I think it would get boring as fuck real quick.

I look at it like “use it or lose it.”

Literally.

Your nervous system locks you out of positions you don’t spend any time because why should it waste energy protecting them? That’s probably what that “tightness” you feel actually is.

Not actual mechanically “tight” muscles.

“Tight” is actually a dangerous metaphor because the stretching we do to alleviate it is often the LAST thing we should be doing. But it just feels “right.”

My range-of-motion isn’t great. But it’s way better than it was a year ago… and I’ll never be like my coach, Hunter.

But the morning routine is something I’m going to do until I die. I can already tell.

Even if that was all I did, at the very least, I probably wouldn’t get much worse… because I’m dedicating a little bit of time to putting my joints into the positions that my normal day-to-day activities don’t really require..

… just incase I do ever need to be in those positions. (to stop a fall, prevent an injury, save a kitten etc)

You can do these movements infinite ways… but this is what I do now:

I wake up, drink water, and drag myself to my kneeling meditation bench.
First, I do CARs for my neck, scapula, shoulders, and upper spine.
Then I just drop my hands on my lap and meditate for 20mins or so.
Then when the bell rings, before I get up, I do CARs for my elbows and wrists.
Then I do spinal segmentation work (slow, controlled CatCow) and CARs for my hips.
Then for my knees and ankles.

If I didn’t do the 20minute meditation in the middle, the routine would probably take 10minutes… but with the meditation, it usually takes me about 30 minutes to do my morning thang.

I can’t think of a single day that I didn’t do CARs since I took the FRC seminar a little more than a year ago today.

You can find videos of it on YouTube. Just google “FRC CARs morning routine” or something.

(we’ll do the morning first thing at the Yoga Sex Rock God Marketing and Mind Control event on February 3rd. That will be the first thing we do starting at 10AM sharp)

Holler back if I can help.

Ry

PS – btw, everyone keeps asking… I don’t have any more in-depth products about teaching smart yoga. I’m going to be starting on some new stuff soon. But my friend Jules Mitchell does (she’s the woman instructing the segmented Cat/Cow I linked to above)… she’s been doing this stuff for even longer than me and I think she has done every single FRC course. She’s genius… way smarter than me. Check this out. Beyond Yoga Alignment.

Re: brain surgery

You’ll probably think a lot like the ‘logical person’ I mention below, but I’m curious what you think anyway. 🙂

One of my favorite marketing teachers, Dan Kennedy, does this little bit… it’s one my faves. It goes something like this:

Which brain surgeon would you rather go to?

The guy who says “well, it’s hard to predict the chances of success with a case like this – but I kinda like the look of your X-rays. Now I never claimed to be the best brain surgeon in the country, but I work real hard at it. And I study real hard. And I’m gonna do everything I can to get you the best possible outcome.”

Or the gal who says “you came to the right place. You could have gone to 500 hospitals, and you made the right decision. I’ve done this procedure so many times I can do it with my eyes closed. Show up tomorrow, and you’ll be out of here by 9AM, and you’ll be back to playing the piano by noon… even if you didn’t play the piano before.”

You’d go with the second one.

But if you ask most people, they’d probably give the logical answer:

“I want the surgeon who’s honest with me… and I’m going to research and ask for referrals and make sure she checks out.”

No. They fucking don’t.

That’s not who they buy from anyway.

People want certainty. They want confidence. They want to be told what to do.

They want black and white.

They really don’t care how much experience you have… it’s not about that. Even if you’re thinking to yourself right now “this is bullshit. I definitely care.”

No. No you don’t.

Especially when it doesn’t involve drilling a hole in your head…

I’m fucking 100% positive my February 3rd Yoga Sex Rock God Marketing & Mind Control Mastermind will change your god damn life.

I just booked the venue yesterday… so the pre-sale price goes away very soon. I’m going to make a little landing page and gear up to make an “official announcement” next week.

When I do, the price will be $600.

You save a lot by getting in early because that shit helps me sleep easier.

If you’re coming, DO NOT WAIT. It’s a major discount.

DO NOT SAY YOU DIDN’T KNOW.

-Ry

PS – I don’t typically offer outright guarantees, but because there’s not a whole lot of info about this new event I’m creating… I will. If I don’t completely fucking deliver, I’ll give you your money back right there.