you around?

check this shit out.

I got this DM yesterday and I think the answer might help you too. 🤷🏻‍♂️

“Hi. I really need your help. I’m stuck in this loop that I ‘can’t’ do social media, and it’s getting silly.

I’m a chiropractor and need to show the world who I am.

What stumbles me is that I’m an outgoing and self-confident woman, but when it comes to my business, I don’t make myself heard or seen.

I just started following you and was wondering what would be the best, first step?” – Sara.

I like questions like this.

This is what I would do.

There’s also a great idea about how to approach your first #randomtalkingvideo.

The video is 3 minutes long, and there ain’t shit to buy.

443408_1524583472Tymhow-to-start.jpg

-Ry

PS – I’m gonna go on IG Live today in like 30mins (9AMish California time)… so if you wanna stop in, just hit my Insta. The recording will be there if you miss it.

We open the Rabbit Hole registration while we’re live… at rabbitholeisopen.com. Then we shut it down after.

The $300 tag goes away very soon. Before we start the program, it will be $500.

If we decide to run it again, it will be at least $1,000.

 

fucking chipotle

bro, you’re fucking up my burrito. get it together.

why do you need all of the answers right now?

Does this ever happen to you? #randomtalkingvideo @chipotle

A post shared by Ryan Orrico (@ryanorrico) on

You’re busy, and I can feel that giving you all of this information isn’t going to help. It’s not going to stick.

Just wait until we get there.

@dk_movement Hahaha maybe you intended this to be metaphorical for practice and teaching, and if you didn’t, you should definitely pretend you did. Brilliant.

@firstlightbeauty I love how you said nothing about Rabbit Hole and this video is speaking directly to those that don’t trust the process and need ALL the info up front.

What’s to question when people already love your emails, YMTDS, all the free shit you post here and, duh, you? You’ve already stated you’d return their money if they weren’t satisfied…so what’s the holdup?!

Legit.

Besides making money while you sleep and generally becoming a badass motherfucker – Rabbit Hole is about installing a new lens to view marketing and self-promotion and yourself and the world.

I know what I want people to know about me.

Really, I make myself up as I go. That’s how I keep my eyes open to opportunities to tell stories to reinforce and demonstrate those things.

I see it because I look for it.

And thanks to brilliant fucking tools like #randomtalkingvideo and ugly emails – it’s quick and easy as fuck to share.

All you need are the right principles and a few simple tools. You already have the stories.

And one of the most powerful things about this approach is that now, people are way more likely to think about me when they’re at Chipotle – or other places – where a similar situation happens.

And that’s what it’s all about.

That’s where the magic’s at.

In the subtle things.The omnipresence.

It’s about being front of mind at all times.

It’s about being the only possible solution because you’re the only one they think about.

And it’s about them evangelizing for you and demanding their friends go see you.

And the best part of all…

When the relationship starts like this, you help people MORE.

Wayyyy more than if you ‘got them’ by chasing them down and being all desperate ’n shit.

They’re way more likely to respect the work and do the homework and show up and give you everything they got.

That shit doesn’t happen by accident.

-Ry

PS – you still can’t sign up for Rabbit Hole… we’re finishing the page over the next couple of days. When it goes up, the price will be up. (and we’re thinking about creating a payment plan)

So if you want it before that, email Kass and tell her. kass@yogasexrockgod.com

PPS – did you know it began before we even officially start? You already in it, baby.

431681_1524506100MxPlibby-dm.jpg

scared of girls [video breakdown]

this is a breakdown of this video I posted earlier on Instagram about one of the craziest things I’ve ever done:

In 2008, when I first moved to LA, I met this dude who ran a dating advice company. They offered a 3-day program called “bootcamp” for guys who are scared of approaching and talking to women.

The 60-second version for public consumption is on my Insta. (the video has been “Saved” [according to IG analytics] an unusually high number of times… so it must have touched a nerve)

But this 3minute video explains a little bit more about why I posted it… and what I was trying to accomplish.

It’s also about how to use stories to change the way people think.

It’s all about purpose, baby.

And it’s a huge part of what we’re gonna be doing in Rabbit Hole… using stories to get people to take action and push through the shit that’s getting in the way.

It’s 3 minutes long and there’s nothing to buy. No email address required.

It’s on Vimeo hereand you’ll also learn my irrestistible pickup line. 😏

-Ry

PS – Rabbit Hole begins on May 1st.

The sign-up page is still down because we just found out we have a real cap on the number of people who can join the Live video broadcasts.

I figured it was 2018 and I’d be able to stream to an unlimited number of people… but nope. 🤦🏻‍♂️

This is the first time I’ve run into a legitimate capacity issue with technology like this 😂… usually, you have to manufacture scarcity.

So we’re not going to accept many more registrations. And when the new page goes up, the price will be up.

But if you’re ready to go now and you’re not gonna ask a bunch of questions – email kass@yogasexrockgod.com and she’ll hook you up with a private checkout link.

 

bruh

you ever do one of those Live videos on Instagram?

and not just shooting some random ass scenery or your dog or some bullshit like that.

I mean looking into the camera and talking to whoever the hell shows up… or doesn’t show up.

It’s hard.

But holy shit it worked today.

If ‘worked’ means that people bought stuff. (it does.)

I got a few comments back from people who signed up for Rabbit Hole during the broadcast like:

“It was either unfollow you so I wouldn’t have to feel the sting of knowing you are right. OR, just buy rabbit hole already. Never felt so much relief giving away my money.”

“the Live clarified what I was spending my money on.

I tried some of your stuff at work and it made $6000+ in three days and today I convinced my boss to buy Rabbit Hole for me.

Here’s the video 

And here are some highlights:

1:55 
Who would Rabbit Hole NOT be good for?

5:10 
Rabbit Hole for hairstylists

8:30 
Rabbit Hole for MLM

15:20
Rabbit Hole start date

16:05 
An effective thing you can do to get results, RIGHT NOW

21:00
What makes interesting content?

23:00
The biggest difference between YMTDS and Rabbit Hole

25:55 
Condensing your audience/following to be perfectly matched

28:10
“I’m too boring to do this stuff”

31:50 
Having an arsenal of things to use

33:10
Likes and comments on social media. Do they matter?

35:20 
Fear of making Random Talking Videos

41:30 
First Rabbit Hole group vs. buying Rabbit Hole later.

42:30
Why is Rabbit Hole going to be hard?

44:00
“But I’m not Ryan… I can’t do this stuff”

46:45 
The line between productive sharing and oversharing

47:15
Is Instagram the main platform Rabbit Hole focuses on?

But yeah. We took the Registration page at whatisrabbithole.com down for a few days while we get the official site ready… it’s gonna go up on Friday. Along with the price.

-Ry

PS – We announced the Rabbit Hole start date in the Live.15:20.

PPS – If you’re legit ready to sign-up now and you’re not gonna ask a bunch of questions about how it works or whatever – email Kass and she’ll hook you up with a checkout link. Just don’t wait long after she sends it – we’re gonna change the price on it soon. kass@yogasexrockgod.com

 

bad news

just wanted to make sure you know that we’re going to be announcing the Rabbit Hole start date on Friday when the new page goes live.

The bad news is that Groundfloor Pricing ends today… when the page goes down, you won’t be able to sign-up until it’s more expensive on Friday.

I don’t know wtf I was thinking to price it so low. 🤦🏻‍♂️

Just a couple of quick notes:

  • It’s all online. All videos and exercises will be available in an easy-to-use membership site.
  • It will be delivered in Chapters over six weeksish… but you can go at your own pace because you’ll have access to everything after it’s over.
  • It doesn’t matter if you have 0 followers or 100,000 followers.
  • It doesn’t matter if you don’t have anything to sell.  Yet.
  • It’s not “get rich quick,” but it’s definitely “get rich faster than you would if you did some other horseshit.” (speed depends on you, how hard you’re willing to push, and what you already have going on.)
  • It doesn’t even matter if you don’t want to sell anythin

But you’ll feel the effects IMMEDIATELY…

In fact, you already fucking do – don’t you?

You know I’m going to deliver… and you know this is gonna be the best shit I’ve ever done.

I’m working closely with the first group because I want to use your feedback to make the product better…

And your results and testimonials to make it more expensive next time. ($1,000+)… so the more you win, the more I win.

So, after we begin, no one else will be allowed inside until the first group is finished.


Yes, there will be a private Facebook group for accountability and feedback, and to ask questions. It’s not required, but it’s def recommended.


(THE FB GROUP WILL NOT HAPPEN NEXT TIME. I’m only doing it once.)

You’ll regret not doing this more than any other shit you’ve ever not done in your life.

Ry

PS – I always guarantee my stuff – but I really don’t talk about it very much:

If you don’t fucking love it, I’ll give you your money back… no questions asked. Just let me know in the first 30 days.

And to make it even sweeter:  I’ll double your money back if you also send me your completed Looking Glass assignment from Chapter One.

(if you do that shit, you’ll have already seen a 1000x return on your investment)

376537_1524011365FTmrabbitholetrailerins

The Fuck Montage 🍆

that was all from the first shoot we did in the Palm Desert… (:16-:24 in this video)

None of that entire day made it into the final product. 🤦🏻‍♂️

I wanted to make Rabbit Hole all fancy ’n shit and show people “look at me now!’

But then I realized something:

One of the reasons that Yoga Marketing That Doesn’t Suck worked so well, despite it’s fucked-updedness, is that there’s no better proof that you don’t have to be perfect to deliver real value than getting real value from an imperfect thing you just paid for. 🤯

I didn’t want the fanciness of my “new and improved” marketing training to get in the way of people seeing themselves doing it too.

Or be a brand break from the raw/real/whatever Ryan shit I’ve been doing.

So I thought it would be cool to make the whole product look like “The Making Of.”

Kind of a documentary or behind-the-scenes feel.

“look, it’s not just like Hollywood magic where you just see the final result. it’s messy, and we’re just figuring it out as we go.”

I thought it would be an interesting bridge to connect people with the material.

I may have been overthinking 🤷🏻‍♂️ who the fuck knows? But it doesn’t matter because I fucking bombed that shoot.

I will say, though, that having that additional Behind-the-Scenes camera rolling… even though we didn’t use it for we wanted to use it for, it gave us the B-roll and reference footage we needed to make the sweet ass trailer.

The response so far has been fucking nothing less than stellar.

But a couple of interesting emails that came in literally like back-to-fucking-back.

“The video is good. Seriously. But the one thing that makes me nuts is that during your walk and talk you can see your shadow of you holding your phone. Totally pulled my eye the whole time.” -K

“You’re fucking solid, and that video just blew me away. It was punchy. It was quick. It was to the point. It was you. And the end? You fucking nailed it!!! And, call me weird, but I love that I could see your shadow on that last part because I could see it really was just you, by yourself, doing your shit and getting it done. I’m fucking inspired!” – Jennifer R.

Guess which one bought it? 😂

Rabbit Hole is also about thickening up your skin… cuz you’re gonna catch shit from people. But you can’t let that slow you down or make you question your decisions.

You’ll be fucking over the people who love you.

-Ry

PS – less than 24 hours until the page goes down… you won’t be able to buy until the new one (with the higher price) goes live later this week.


We will also be announcing the start date on that page.

ok fuck it.

Ok fuck it. I’m gonna open a combined yoga studio + gym + climbing facility.

Here’s the plan:

I’m gonna reinvest all of the revenue from classes into marketing and paying teachers… like 100%

So I’m going to be spending WAY MORE than every other motherfucker in town on both of those things.

It has a bunch of benefits, but one big one is that it will discourage competition because they won’t be able to figure out how I’m doing it… and they won’t even want to get in the ring.

And obviously, I’ll get the best teachers.

They’ll stay because I’m the baddest motherfucker on the planet – and because I’ll be helping them build their own personal brand and platform.

(Which is also why I say “YES” to people when they ask if my marketing techniques will work for them and their studio. You have to get the squad on board.)

I’ll make my money by using fucking amazing follow-up marketing and selling lots of shit on the backend.

It’s gonna be dope.

Rather, it would be dope – if I was actually opening a yoga studio.

If you’re a studio owner, you’re lucky I’m not or I’d fucking run your ass out of town.

Ry

PS – I’m sending this from 35,000 feet. I’m on my way to Arizona to finish up some shit for the first chapter of Rabbit Hole.

We just got the final cut of the first trailer back. It’s fucking sick. We’re gonna be shutting the registration page down soon…  so this is the last chance before the price goes up.

When the page is back online, the trailer will be there, the start date will be up and so will the price.

Don’t sleep on this shit.

see ya

I’m getting on a flight tomorrow to go on an adventure for a few days… gotta make some final edits to the first Chapter of Rabbit Hole.

When we start the work, we’re gonna take the site offline so you won’t be able to sign-up.

When it goes back online (next week), we’ll be announcing the start date, and the price will be up.

And then after we go inside, we’re closing that bitch down.

No one gets in, and no one gets out.

I plan to increase the price to at least $1,000.

So I want to be able to work closely with everyone and get fucking nasty testimonials for when we re-open the hole.

Which means there’s private FB Group for this first group of travelers – and I don’t want stragglers interrupting us.

The group disappears as soon as we come out and there will not be one next time.

It’s time for your boy to get paid.

My prices are a fucking joke.

No one else is teaching anything like me, and no one else is creating the kind of movement that I’m creating.

I’m not even trying to inspire anyone and people are changing their whole god damn lives just from my fucking Instagram.

They’re starting businesses, and firing shitty clients, and making more money, and leaving their unhappy marriages, and making new products, and taking better care of their joints, and teaching better yoga classes and all kinds of shit.

I should be way more expensive. It’s fucking stupid.

Someone gives me a few hundred bucks, and they make an additional $200,000?  Shiiiiiiiiiiiiit.

I should get at least half of that shit, and they can make their money later.

My powers are growing.

Rabbit Hole is just the beginning.

Later.

-Ry

PS – ever get paid while you were sleeping?

Welcome [dramatic pause] to the Ryvolution. [cue pyrotechnics] 🕳🐇

A post shared by Ryan Orrico (@ryanorrico) on

@savannasana I just shared with my partner the other day: it’s amazing. I don’t care about how many likes I will get before posting, because i now see it’s in no way at correlated to me making money. Fucking revolutionary, man. I feel freed of the burden of Insta while I’m still completely involved here. THE BEST PART, I made money in my sleep for the first time last night. 😍

PPS – but seriously – get the fuck off my list if you ain’t gonna do shit.

Click the link down there.

👇🏼👇🏼👇🏼👇🏼

fuck this 😔

Holy shit. The finish line is always where I fuck myself over.

The video I mentioned I needed to make in yesterday’s email…

The fucking 90 second close for this sick ass trailer we made…

Yeah, I still haven’t done it.

Ninety god damn seconds.

And all I have to do is tell you what the thing is.

I’ve literally been trying since I fucking emailed yesterday.

I must have done about 100 takes between then and now.

Last night at the beach… thought I had it.. when I got home to look, though… that shit was weak as fuck.

I looked like a wishy-washy dickhead.

Tried again this morning.

Got all up in my head right away… not good.

Eventually, I even called my friend Alex to come out and help me… he broke in the middle of his day to meet me up in these cool scenic spots in Santa Monica.

It’s low-key phone shit. Not even big production style.

Tried a bunch of shit.

Still froze the fuck up.

This god damn script:

Rabbit Hole is a system for getting people to buy your shit… even if you don’t have anything to sell yet.

It’s a step-by-step process for making money with a small social media audience…

And it’s a how-to guide for building a cult-like following of obsessed fans who can’t wait to see what you do next…

You’ll build influence by using your personality and stories to turn yourself into a fascinating and larger-than-life character…

And you’ll gain confidence by using marketing as a tool for transformation and personal reinvention.

You’ll engineer a reputation that helps you get what you want. A reputation that gives you leverage and power and independence… a reputation that makes selling superfluous.

This shit is legit. But you already know that… that’s why you’re here.

=== BREAK ===

To be clear, Yoga Marketing That Doesn’t Suck was one long, fucked-up video.

Rabbit Hole is a membership site and community with a bunch of videos, and exercises, and shit to do…

And it has nothing do with yoga.

It’ll be delivered in chapters over however the fuck long it takes me to do it. Less than six weeks.

And when you come out the other end — IF you come out the other end… you’ll be completely fucking transformed.

=== BREAK ===

But before I end this video, I gotta be honest with you.

This shit is hard.

It’s gonna push your comfort zone to the limit.

People are going to think you’re weird.

And they’re gonna leave, and unfollow, and unsubscribe.

You’ll probably even get a few of those fucking haters too.

But you’re also gonna make some motherfucking money, baby… so shut up, signup and let’s fucking do this.

Oh yeah, and if you’re not fucking delighted – I don’t want your stupid money anyway.

I wrote this shit… and I thought I liked it. I read it out loud as I was writing it and it felt right.

I mean, it IS what fucking Rabbit Hole is. It’s right there.

I narrated it the other day, and I actually liked how it came out.

But god damn when I try to do this shit on camera, it just doesn’t work.

Alex read it and he was like “dude, this is shit. I could have written this for you… gimme the Ryan magic I know. Fuck this script.”

Dude is right. He was riffing on my own words better than I was.

(and he gave me an interesting note: to stop using so many fucking ellipses. Say the shit and fucking end it. And that whole “I gotta be honest with you” shit is just fucking heinous. I don’t know what I was thinking with that.)

So we started doing them RTV style… and it felt better.

I started to catch a groove.

But I was still missing the mark.

Anyway, I was supposed to be done with it early this morning to meet our deadline.

I missed the fuck out of it.

I’m gonna try again tomorrow morning with no script.

If there’s a moral to this email, it’s this:

If I can do this shit, anyone can motherfucking do this shit.

People are buying my shit, and I’m literally building my case on fuck-ups.

I feel like the only good news I have to share lately is everyone else’s god damn results from using my shit.

Like this text I got from my boy CS. (I’m not sure if he wants his name here, and I’m too lazy to message him to ask… but you probably know him. And if you do, you should buy more of his shit.)

320764_152350125119vIMG_4958.jpg
Anyway…

I’m gonna go get drunk and eat some sal-min… I’m gonna nail this shit tomorrow.

-Ry

PS – not even gonna tell you to buy Rabbit Hole today.

(the product itself is fucking other-worldly. It’s legit the best marketing and personal development training in the fucking world. Everyone else has a lot of catching up to do. But the fucking creator needs to stop being a fucking punk.)