you ever see this dude’s shit?

He’s a fucking monster. I’m planning to just Photoshop my head onto his body for the marketing photos we’re gonna need for this project we’re working on.

It’s an intensive training about gaining financial and political independence as an instructor & individual… so you’ve got the freedom and time to practice.

It’s still in the very early stages, but you’ll be hearing more from both of us.

Check his page out for sure, but also here’s a piece of something he posted today:

There’s one aspect of cultivating financial and political independence as a practitioner, teacher, and individual that I’m so surprised people overlook. It’s SPENDING. I see a culture fixated on stuff they really don’t need, paying way too much for the stuff they do need, or buying too much of both. So, aside from this being a pattern worth observing psycho-emotionally, it’s also just a huge business mistake.

Money spent on fad shit, or pleasure habits, or ten pairs of pants for pants sake, or brand name goods: this equates to time that could be invested in practice and potential leverage for your business. Money can be time, leverage, opportunity.

If you want to break free financially and politically from serving the agendas of brands, corporations, lineages and so on, then start by looking at where you’re putting your resources. I’m not the most business-minded or business-savvy dude. But one thing that has served me very well is being focused in terms of how I use my resources. Most of the stuff people spend on they wouldn’t miss anyway. Stop throwing away time, resources, growth and leverage. Invest intelligently in things that will directly contribute to the growth of your business. 

Simple and seemingly obvious, but rarely practiced from what I’ve seen. And “knowing” this is not enough. It’s only effective to the extent it’s really tried on.

Devin

Dude is on point.

Even if you don’t buy my shit (which would be absolutely insane because it’s fucking EVERYTHING), you 100% need to be investing in stuff that helps you achieve financial and political independence.

Not just more education to become a better teacher/trainer/coach/etc. That stuff is fine… but if you want to make real impact, you need to sharpen your business, marketing, and persuasion game as well.

You need freedom, leverage, and power so you can say, do, and teach whatever the fuck you want.

You’ll hear more about the stuff I’m working on with Devin in a couple of months…

But you should get started now. Obviously.

He bought YMTDS the other day:

Next step: disclosing my flaws/weak points to “drop a rope” down from what I’m teaching. Thanks for sharing what you did in the video. I can tell your suggestions come from your hard-earned experience, and you’re generous with the amount of practical stuff you share. I’m only halfway through the video, and already worth the 200.

Wait til he sees what’s inside the Rabbit Hole.

Pre-registration is $150 until Noon PST on Sunday. (it’s about how to make money with a small social media audience… and a whole lot more.🚀🕳🐇)

Then it’s up to $175.

It’s also included with the $200 YMTDS package. (if you paid less than $200 for it, you don’t get it.)

-Ry

PS – if you don’t have a tank, tee, hoodie, and spoon yet — you’re fucking up.

Stephanie Crothers (@ladylucent / @lucenthueyoga) just came on to help us manage the logistics and operations side of things… so we got stuff back in stock and orders will be going out fast. (we’re shipping that shit for free btw… anywhere in the world)

we are fookin ANIMALS

I love when cool shit happens while I’m sleeping. I woke up to this DM:

“your shit looks dope and the rabbit hole countdown shit is making me nervous and whatever mind strategy you are playing w/me is working and i want to buy it bc #learning and #money.

but i am a high school student and that’s 3 weeks of babysitting.

you probably get this all the time but would this be worth my time?”

She apparently couldn’t wait for me to answer because she bought the whole YMTDS package anyway. This all happened while I was sleeping.

And then she just DM’d me literally like right now as I was typing this email:

“I usually have four people in my class… tonight I had 15. WTF. And everyone stopped after to tell me how excited they were to come back next week.”

Fucking High School. Holy shit do I wish I found me back when I was in high school. She’s gonna be a monster.

Also – spending money on the right coaching, advice, information products can be life-changing. It was for me… best to do it early. something happens when you’re not just operating with the free shit. Even if it ain’t mine. (but it should be.)

Then I got this email from fookin Ireland:

The main reason I bought YMTDS was for your new rabbit hole shit. I’m dying to fucking know what’s gonna be in it. Looks like your marketing works a treat cos you got me hooked.

I love your message, your confidence and your style of how you market yourself.

I always said I didn’t need help in this department. I’ve grown my social media and brand myself. I feel like I know what I am doing. But fuck me pink. I can’t keep pretending I can’t learn more from you.

I’m beyond excited. Tomorrow I am gonna sit down for the 2 hours to watch it and take notes. I know I will watch it a few times to really understand the message but I am excited to actually sit down and learn from you my man.

I always remark about offering value to my clients and how they always start an email/message about training with me which states… “I have been following you for the last few weeks, months etc etc”.

Well let me finish off by saying. I have been following your shit for months and I am finally ready. Don’t let me down you piece of shit.

You’re an animal. I’m an animal. (This is a good thing in Ireland). And I feel like you’re going to help me take my game to another level. 

I’m ready.

Brian

“don’t let me down you piece of shit” is my favorite thing of the week. I almost used it as a subject line for this email. I might actually put it on my Buy Buttons on my landing pages.🤔

 (check Brian’s page on Insta if you’re into mobility stuff. Dude is brilliant.)

Everyone’s stepping up.

The cost of Entry into Rabbit Hole goes up again tomorrow at noon PST. It was way underpriced.

We just booked the location.

It’s about how to make money with a small social media audience. And some other shit.

I’m considering eating some psilocybin after we’re done and filming a bonus session.

Anyway, you should buy my shit. It works and you’ll love it.

-Ry

PS – if you can’t wait and you want to get started right now, YMTDS will prepare you for The Rabbit Hole… and RH is included with the $200 package. This is absolute fucking steal.

RH will be $150 tomorrow on its own. (also an absolute fucking steal for this product will surely sore past $200 very soon.)

whatup tomorrow morning

I didn’t think I was supposed to talk about this. But then I saw it posted on Insta like an hour ago… so I guess it’s cool for me to tell you. I thought it was top-secret, invite-only kinda shit.

6AM TOMORROW MORNING (Friday) IN BEVERLY HILLS – WORLD FAMOUS YOGA INSTRUCTOR RYAN ORRICO – IS TEACHING A CLASS AT OUR LUXURY CZR SHOWSPACE – 361 S. Robertson, Beverly Hills.

Park behind the building, we have space to park. All cars gone by 7:45 am, in and out!

You can come through if you want. Bring a mat and shit. It won’t be a mobility class, though. Just like a vinyashish workout with some FRC shit and pushups and lunges.

Oh btw – I AM saying this to brag… but really, just to make a point: I’m being paid a stupid amount of money to teach this class… because I did the things that put me in the positions to be able to make this kind of shit happen. It’s not by accident.

I like just showing up every once in a while, rocking the fuck out, then going back into the lab, ya know?

So yeah… you need to be in on this Yoga Marketing That Doesn’t Suck.

And The Rabbit Hole. (check out the new video we just put on the page.)

144714_1519962524cLDScreen_Shot_2018-03-

The price goes up another $25 tomorrow at noon PST.

(it’s also included with the $200 YMTDS package)

I’ll let you know how this class goes. It’s been a while since I taught one… but I bet those boring choads with 100K followers wouldn’t be able to drive as much attendance with this little notice as I will. Bet.

Later.
-Ry

PS – tees, tanks, and hoodies are back instock.

PPS – and there’s a bunch of stuff on ryanorrico.com if you’re a fucking weirdo.

 

good news / bad news

I’ve been going back and forth about how I’m going to handle the Rabbit Hole production.

I realized that a lot of the value in YMTDS is in its ‘homemade’ execution… it shows the viewer that as long as you have great stuff – and you really do give a fuck, the audience gets over the ‘mistakes’ and technical flaws.

For someone who’s afraid to ship imperfect things, there’s no better way to show them that it’s actually MORE than OK (and that people will still buy and love them) than YMTDS.

For they just did exactly that shit: bought it and loved it.

So I was considering just doing another ‘webinar’ style class for Rabbit Hole.

It wouldn’t have the same technical issues, but it wouldn’t be ‘fancy’ in any way.

But I don’t want to do that anymore.

It doesn’t get me going. 🚀🍆

I’ve earned the right to go bigger.

So I am.

I’m hiring the dude who did the work on Summit of Power.

He’s perfect for this.

And wait til you see the shit I’m working on. 😍

And this will obviously make it so much more expensive than I was planning.

Eventually, more than YMTDS.

I realized that there’s big-time incongruence when I’m telling everyone to charge more for their shit, but I’m steady undercharging for the advice. 🤔

It doesn’t add up.

So, I’m gonna raise the registration price of the Rabbit Hole $25 every day until it feels right. Starting tomorrow.

It’s also included with the $200 Yoga Marketing That Doesn’t Suck package. (this is the best deal, for sure. And you get YMTDS immediately so you can start now.)

-Ry

PS – we’ve been putting more of my past emails on ryanorrico.com

PPS – check out what jake said:

Your shit works. I’m not even selling anything but just using your ideas for my Instagram and now so many people are asking me about mindfulness and meditation tips. It’s insane. I’m about to start charging.

A few days ago, it was:

Alright, you fuckin got me. I’ve been following your IG for a few weeks – feeling awkward and empowered by your message. Bought the $50 thing just now because $200 seemed wack. Then I’m literally in the funnel and bought YMTDS for $150, and I’m like whatever. Fuck it. Let’s see what this fucker has to say for real. Your post about being weird with money and regret hit me deep so I clicked that button and I’m eager to see what this is all about. You’re weird as fuck – and I’m hypnotized by it.

Shit works yo. (and yes, it already costs more than $50 for the upgrade. It’s now $75.

It will be $100 tomorrow at Noon PST.

Then $125 the next day.

Then $150. And so on…

But yes, the $200 YMTDS package is where it’s at.

PPPS – if you already signed up, you’ll get some more information and teaser stuff soon. But it’s gonna be a few weeks.

stranger danger

I’m at this the marketing conference in SD and full-disclosure: on breaks between presentations, I’m running to a corner of the hotel, putting my hood up, and hiding behind my screen. I HATE TALKING TO STRANGERS.

But on the other hand, this is the first time I’ve been to an event of this magnitude (6,000+ attendees), and as I’m walking around, I’m like “I can do this shit.”

Even the really powerful speakers don’t seem so far away anymore. Now, instead of having stars in my eyes like “I wish I could do that,” it’s more “I”m more charismatic than this fuckin’ guy. 🤔”

This is a new feeling for me.

But yeah, I just got out of a presentation called How To Build The Marketer of Future.

Essentially, it boiled down to you gotta be fucking good at everything.

In fact, he put a photo of me on one of his slides explaining the concept.

😍

It was super validating about a lot of things I’ve been doing lately… This shit is legit.

I wanted to say more… but I have a billion ideas and I’m going to work on them before the next talk.

Ok bye.
Ry

PS – I’m so fucking pumped for Rabbit Hole.

And I’m even more pumped for the validation I received about YMTDS with the best quote of the entire presentation:

“Perfect is the enemy of speed. And money loves speed.”

It’s not perfect in technical execution, but the content and teaching is worth tens of thousands of dollars. And really, you’re lucky it’s kinda fucked up or it would be at least $2000.

(Rabbit Hole is going to happen live in a few weeks, and then I’m going to give you everything to download after. It’s included in the YMTDS package if you purchased it for $200… or you can get by it stand-alone here. It’s not the same thing, and it has nothing to do with yoga. It’s about how to make money with a small audience on social media even if you don’t have anything to sell. yet.)

good news / bad news

I’ve been going back and forth about how I’m going to handle the Rabbit Hole production.

I realized that a lot of the value in YMTDS is in its ‘homemade’ execution… it shows the viewer that as long as you have great stuff – and you really do give a fuck, the audience gets over the ‘mistakes’ and technical flaws.

For someone who’s afraid to ship imperfect things, there’s no better way to show them that it’s actually MORE than OK (and that people will still buy and love them) than YMTDS.

For they just did exactly that shit: bought it and loved it.

So I was considering just doing another ‘webinar’ style class for Rabbit Hole.

It wouldn’t have the same technical issues, but it wouldn’t be ‘fancy’ in any way.

But I don’t want to do that anymore.

It doesn’t get me going. 🚀🍆

I’ve earned the right to go bigger.

So I am.

I’m hiring the dude who did the work on Summit of Power.

He’s perfect for this.

And wait til you see the shit I’m working on. 😍

And this will obviously make it so much more expensive than I was planning.

Eventually, more than YMTDS.

I realized that there’s big-time incongruence when I’m telling everyone to charge more for their shit, but I’m steady undercharging for the advice. 🤔

It doesn’t add up.

So, I’m gonna raise the registration price of the Rabbit Hole $25 every day until it feels right. Starting tomorrow.

It’s also included with the $200 Yoga Marketing That Doesn’t Suck package. (this is the best deal, for sure. And you get YMTDS immediately so you can start now.)

-Ry

PS – we’ve been putting more of my past emails on ryanorrico.com

PPS – check out what jake said:

Your shit works. I’m not even selling anything but just using your ideas for my Instagram and now so many people are asking me about mindfulness and meditation tips. It’s insane. I’m about to start charging.

A few days ago, it was:

Alright, you fuckin got me. I’ve been following your IG for a few weeks – feeling awkward and empowered by your message. Bought the $50 thing just now because $200 seemed wack. Then I’m literally in the funnel and bought YMTDS for $150, and I’m like whatever. Fuck it. Let’s see what this fucker has to say for real. Your post about being weird with money and regret hit me deep so I clicked that button and I’m eager to see what this is all about. You’re weird as fuck – and I’m hypnotized by it.

Shit works yo. (and yes, it already costs more than $50 for the upgrade. It’s now $75.

It will be $100 tomorrow at Noon PST.

Then $125 the next day.

Then $150. And so on…

But yes, the $200 YMTDS package is where it’s at.

PPPS – if you already signed up, you’ll get some more information and teaser stuff soon. But it’s gonna be a few weeks.

get the hole

I love that I didn’t have to do this shit.

Kassidy made this page.

I completely forgot that I had a ticket for the Traffic & Conversion Summit in San Diego. 🤦🏻‍♂️ It started today.

I planned to spend the day building the landing page for Rabbit Hole so I could send you an ‘official’ registration link… so I was like “shit!” I didn’t want today to pass without doing wtf I said I was gonna do.

But I texted Kassidy like “hey can you make me a landing page for rabbit hole? just find some shit on my insta and emails.”

She said “yup!”

BEST RESPONSE.

She’s been working on other projects, so she doesn’t even really know what it is… but she busted this out for me.

This event is the biggest direct response marketing event in the world. It’s a huge fucking deal – but the main reason I came down was to see my all-time marketing hero, Frank Kern, speak.

The dude is a beast. I just love him… he was the first guy that inspired me to learn more about marketing (and myself) like ten years ago. I definitely wouldn’t be doing what I’m doing without him.

He’s the one who said one of my most favorite quotes ever:

“the more repulsive you are to the customers you don’t want, the more magnetic you will be to the ones you do.”

He talked for an hour about the things he did to ‘fix’ his business and turn it into something that not just paid him millions of dollars, but energized the fuck out of him.

Essentially it boiled down to simplifying everything and stop trying to EXPAND.

He used the words “Stabilize. Optimize. Expand.”

Which sounds a whole fucking lot like FRC (or smart mobility training), yah?

“Control. Strengthen. Expand.” (I think that’s FRC’s thing. I’m too lazy to google.)

Stop trying to EXPAND and make a bunch of new things (range-of-motion)… but focus on a few things that produce big results. (Joint capsule/spine/big toes/etc)

And do them really fucking well… even when you get bored with them.

Anyway, I want to say more about this – but I’m charging margaritas while I write this at the hotel bar. And it’s probably better if I chill and process. But fucked if I ain’t sending this god damn email, baby. That’s what I said I was gonna do… even if it’s a little bit late.

-Ry

PS – this is the last day you’ll get Rabbit Hole for $50. I’m getting a room down here in SD, going to the Keynote presentation in the morning, then I’m increasing the price after I put a little more info on the page.

(btw, it’s still included in the $200 YMTDS package… this is def the best deal if you’ve been on the fence about it. It’s just an addendum. It’s NOT the same thing.)

PPS – btw, I’m going to do the training live in a few weeks and then give you everything to download after… so you didn’t miss anything. You’ll get the details soon, but you’re gonna fucking love it.

(so, no, you didn’t miss anything yet)

wtf

I just got my fifth “where the fuck is your email today?” message.

I was kinda thinking about just skipping it… “it’s Sunday. It’s late. Just get back to it tomorrow,” I was telling myself.

But that’s the kind of shit that regular people say.

And I remembered that it’s not fucking magic. I just have to sit down and write. 🤷🏻‍♂️

I’ve been working on Rabbit Hole most of the day… gonna be so sick. It’s doing exactly what I wanted it to do too… waking people up to the fact that this shit works for anyone who’s willing to sacrifice audience & self-image for results.

Alright, you fuckin got me. I’ve been following your IG for a few weeks – feeling awkward and empowered by your message. Bought the $50 thing just now because $200 seemed wack. Then I’m literally in the funnel and bought YMTDS for $150 and I’m like whatever. Fuck it. Let’s see what this fucker has to say for real. Your post about being weird with money and regret hit me deep so I clicked that button and I’m eager to see what this is all about. You’re weird as fuck – and I’m hypnotized by it.

Oh and I don’t do or teach yoga. I’m into meditation and see myself teaching it at some point. Maybe this could help? I don’t know but I’ll find out. I don’t even know if the product is right for me, all I know is you’re sellin so I’m buyin

Tbh I’m a high school teacher. Idk wtf this will do for me as a side hustle but I’m willing to dump all my energy into it and see what comes out. Thanks for opening my mind.
-@jakezelinger

😍I can’t wait to see what this dude comes up with. High School teacher with no idea what he’s gonna sell is the perfect place to start. Watch… I’ll be emailing another of his testimonials in short order.

The $50 pre-registration link still works, but it will be shut down as soon as I publish the landing page. (Rabbit Hole also included with the $200 YMTDS package)

-Ry

PS – If you’re weird, there’s a bunch of new stuff on ryanorrico.com.

PPS – We’ve got a new batch of tees/tanks/hoodies coming in on Tuesday. First one went fast as fuck.

store.yogasexrockgod.com

 

we’re all mad here

I can’t tell you what the rabbit hole is yet. Mystery is part of the show. So don’t ask.

The only thing I can tell you is that it’s definitely creating the ripple I was looking for… and that it’s definitely going to cost more than $50 when the registration page is up. (looking like tomorrow/Monday)

I know there a lot of people on the fence about me… and I’m using Rabbit Hole to lure them off onto my side.

One thing that keeps people from leaping is confusion about me and what I’m actually doing.. as seen in the email I sent yesterday. (Willow has since fully leapt.)

Or maybe it’s more like Stephanie here who doesn’t want to to teach, coach, or dispense advice:

I just gave you more of my money.

I have loved witnessing this wonderful group you’ve cultivated level up and grow to be awesome trainers and coaches and teachers. The thing is, I’ve noticed that I’ve felt like I was looking from the outside in. I kept thinking I needed to figure out how to become a trainer or a coach or a teacher. Truth is-I’m none of those things and thinking I had to be one was contributing to more confusion + doubt.

I sincerely just want to be someone who produces art and has a following of people who want what I make. I don’t want to teach people how to live or move.

So thanks for broadening your title with the Rabbit Hole. I don’t know what it is, but it sounds wayyy more up my alley.

What you teach is hard for me. It’s a whole soul-shaking thing. So much of my personality has been dislodged and running rampant in me. It’s beautiful. It’s scary. I want to be seen for the first time since I was a child. This is fucking crazy shit. And I love you for it. 

😍 It worked.

In a word, Rabbit Hole is about how to get actual results with a small social media audience.

It’s not “for yoga teachers.”

It’s for anyone who’s willing to risk audience, ideals, and self-image to get what they really want.

(btw, if you’re not willing to risk these things, you may as well just Unsubscribe from my email list now. I won’t be able to help you.)

-Ry

PS – if you bought/buy the $200 Yoga Marketing That Doesn’t Suck package, you’ll get it for free. (this is the best deal for sure.)

If not, it’s $50 to pre-order. If you wait until there’s more information up on the registration page, it’s going to cost more. I’m not going to tell you how much more.

PPS – here’s Willow’s response to the email I sent out to my list yesterday:

“Thank you for sharing and lifting me up in this way. One of my yoga students from Minneapolis emailed me saying it was great to see me in your email today. WHAT?!? I’m amazed. I’m watching the class again without being stoned today; maybe I missed something complex and tricky in there last night. I will have my notes to you soon. I’m so excited, so grateful and so ready to do this for myself.

Thank you for being a loving asshole like me.  I knew I was right; I just haven’t been very trusting of much lately. I’m seeing that I actually can again, because I trust myself first and foremost and because you just showed me I’m actually seen and heard. Thank you.”

it’s all bullshit just so you know

The accounts with hundreds of thousands of followers… maaaaan, it’s all bullshit. Some of them make a little something, but most aren’t doing shit. It’s all a big show. They get little bullshit checks from their sponsors… or maybe a small piece of some video membership money from a platform they don’t own.
And for their paltry stipend, they act in accordance with the brands they represent. Shit’s so boring.
If they did and said things that drove half of their followers away, they’d 10x their income by bringing their true fans closer.

But they’re too scared to do that.

They’re too scared to do it on their own and carve their own path… there might not be anything at the end.

So fuck that shit.

Don’t aspire to be like them.

There’s a better way to approach social media.

I’m gonna show you how to actually make money with it.

Even with a small audience.

It’s gonna happen soon… and it’ll likely be a live webclass with a downloadable video after it’s over.

But that’s all I’m gonna say for now.

Sign-up before I have a webpage ready and it’s $50. (this weekend.)

After that, I don’t know how much it will be.

I’ll decide then.

But definitely more.

THIS IS NOT ”FOR YOGA TEACHERS.”

It’s also not the same as Yoga Marketing That Doesn’t Suck. (that’s advanced cult-of-personality marketing strategy.

This is different.

I’m not gonna tell you any more than that right now, though.

If you don’t just know that I’m gonna deliver and blow your fucking mind, then wait until the webpage is up and you can pay more then

It’s for anyone who wants to make money and doesn’t wanna be one of the fake instadouches you hate IN WHATEVER INDUSTRY YOU OPERATE IN. Even in an industry that doesn’t exist yet…  and especially in the {first_name} industry.

Go here to sign-up before, as usual, the price goes the fuck up.

-Ry

PS – This is not the same thing as Yoga Marketing That Doesn’t Suck. If anything, it’s an addendum.

In fact, if you bought it for $200 – you get it for free.

If you didn’t, too fucking bad. You should get this thing for $50 now.

PPS – And yes, if you buy YMTDS between now and when I do the class… you will also get it.

PPPS – don’t be so weird with your money. My shit works. You see it everywhere you look…

Eva Collins sent me this DM last night.

Okay.. so I bought YMTDS maybe a month ago now? And I’ve already made back 30X what I paid for it

That sounds like some fake shit!! It’s nuts. And apart from the money, I just feel great sharin my shit and being myself. 🙏🏼