you’re god damn right I’m emailing about my new assistant/co-pilot again.
I’ve been waiting to talk about it because I wanted her to be done with the job she just left so she was available enough to impress.
And I’m making a big show of it because I figured what better way to battle-test her than pull her up on stage and see what she does when everyone is watching.
It’s also just a god damn good story.
Other than her telling me she was working at a Pilates studio doing a lot of the same shit I was asking for, I’m just going by instinct.
I trusted that the young woman in that first video had it figured out.
I liked that she didn’t even want to talk about the “tech stuff” I said was important to me… I felt like it was handled. She didn’t just tell me.
I felt like she was certain.
Certain that she was the only reasonable choice.
Certain that she could do everything I wanted to be done.
People want fucking certainty.
They don’t want wishy-washy anything.
They like black and white answers.
It’s better to be certain and wrong sometimes than uncertain and STILL WRONG SOMETIMES.
They’ll forgive you just the same.
Just because you allow for wiggle-room doesn’t make the wrong advice any less wrong.
All you’re doing is protecting yourself because you’re afraid to stand for something.
The only time certainty is a problem is when deception is involved… and in that case, I’d argue that it’s not even certainty at all.
Better to at least try to make them feel better about the decision.
That shit is contagious. Your confidence makes them feel better… and it gets them to take the action you want them to take.
It’s good for ’em.
PS – wanna know what I’m certain as fuck about?
Yoga Marketing That Doesn’t Suck is going to cost twice as much after midnight tonight, baby.
I’m doubling it. And then probably 5x’ing it.
It’s a 2 hour training about advanced marketing strategies for turning yourself into a compelling, fascinating, enduring “character” who people can’t wait to see what you’re going to do next.
“I am watching it for the third time, now…tons of good stuff in there. Practical and not commonly taught (certainly never taught in Yoga TT). Thank you!”
“I think the biggest thing for me is exposing my personality. I have so many thoughts/ideas/good shit that I want to get across to people; this video has given me clarity about how to go about it in an organised way.“
“I was sucked into the story you were telling and loving the technical flaws during the presentation, your honesty, the realness. I saw the principles on the slides being manifested through your presentation. While I had the “steps” written down the day earlier, I had a mindset shift the next day.”
“I wasn’t sure what I could learn, I was assuming stuff along the lines of “be yourself and how to be original” but really my mind was blown, and I am so hooked. I’m saying that and I’ve paid for huge group programs in online marketing and $5k in a one on one mentorship. So I’m sitting here like WTF? I feel like I got the behind the scenes secret shit that’s really potent and amazing and made me feel sooooo excited about sharing whatever it is I’m teaching, being myself and “marketing myself.””
“Listening to this presentation all day and going back over through it, sparked so many ideas but haven’t conceptualized any of them quite yet. I was nervous spending the money and getting the presentation and it being too advanced for me or not applicable because I don’t have a huge following…….I feel like an idiot. Wasted time being nervous.”
“I’m really glad I bought this. I had my doubts but you swayed me somehow, and in two hours I got more out of it than I did the stupid online “business” class for moms I paid 10x the price for.”
You’re out of your god damn mind if you don’t take me up on it.
Shit’s about to get crazy and imma be expensive as fuck.