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idea for you / help me

Right before I pressed Send, my phone buzzed… normally I wouldn’t even pick it up until I finished this – but I’m glad it did because I knew right away that it would be a good thing to share with you. So I’m interrupting my regularly scheduled broadcast to give you an idea.

Here’s the email… and then the major 🔑 alert is below

Hey Ryan,

I sent the sassiest most direct email yet (to 3 potential clients):

“Hi. Happy Monday! So um, do you want to train with us or what? I mean, only say yes if you want to make your joints feel like buttah and unleash your inner Wonder Woman by picking up some heavy sh!t. Otherwise, we probably shouldn’t get started.

Let’s do this!


…And I got 1 sign up and 2 responses! 

Thanks for unleashing my ridiculousness!!

That’s from Hannah Husband. And a similar approach just worked for Backstage UK Hannah Leslie… she pre-sold five £1500 spots for a brand-new advanced 30-hour Teacher Training in the last 24 hours – before the public even had a chance… (both Hannah’s were at the Summit of Power. I’m so proud of both of them.)

🔑🔑🔑:  send short, friendly emails with offers for highly-relevant premium services/experiences, to *not-a-lot-of-people.* (Ideally, one at a time.)

Ok back to my original email:

I’ve only had my YSRG hoodie for a week, and at least ten people have stopped me like “oh my god 😂 nice sweatshirt…” or making me take my headphones out while I’m walking so they could ask me where I got it.

I’ve just been like “Google me, baby,” turning my back to them again and thumbs-down pointing, like: “THE Yoga Sex Rock God.”

As you can imagine, at this point I have them under my spell… but the problem is, they haven’t been able to buy.

That’s about to change.

We’re mere days away from launching the Yoga Sex Rock God/dess store and debuting the best god damn tanks, tees, and hoodies in the world.

And our signature Stir the Pot Spoons.

But we decided we want someone to join the team to handle shipping/handling/packaging.

And we need this person to be in [or close enough to] LA so you can manage/pick-up product and do whatever needs doing.

Email if you are/know that person, yah?

She’s coming to LA this weekend for our first official meeting, and we’re gonna be jamming on a bunch of shit… so we’ll want to meet with you too.

I needn’t point out that this is a legit ass opportunity to get in on the groundfloor of the movement of the millenium… but I did anyway.


PS – I’m doubling the price of Yoga Marketing That Doesn’t Suck again. Very soon…  I’m gonna go through the video and put a big X over the few instances of the word ‘yoga’ in my slides… because this shit works for everything and I keep having to answer people and tell them “yes, it will work for you too.”

After I do that, the price will be doubled. Again.

Don’t sleep on it this time.

My last 2 events SOLD OUT, one in less than 12 hours.  I have no idea what’s happening, but I fuckin love it!  THANK YOU!! -Melissa Yerxa

I have a pretty good god damn idea what’s happening. 😍