bruh

you ever do one of those Live videos on Instagram?

and not just shooting some random ass scenery or your dog or some bullshit like that.

I mean looking into the camera and talking to whoever the hell shows up… or doesn’t show up.

It’s hard.

But holy shit it worked today.

If ‘worked’ means that people bought stuff. (it does.)

I got a few comments back from people who signed up for Rabbit Hole during the broadcast like:

“It was either unfollow you so I wouldn’t have to feel the sting of knowing you are right. OR, just buy rabbit hole already. Never felt so much relief giving away my money.”

“the Live clarified what I was spending my money on.

I tried some of your stuff at work and it made $6000+ in three days and today I convinced my boss to buy Rabbit Hole for me.

Here’s the video 

And here are some highlights:

1:55 
Who would Rabbit Hole NOT be good for?

5:10 
Rabbit Hole for hairstylists

8:30 
Rabbit Hole for MLM

15:20
Rabbit Hole start date

16:05 
An effective thing you can do to get results, RIGHT NOW

21:00
What makes interesting content?

23:00
The biggest difference between YMTDS and Rabbit Hole

25:55 
Condensing your audience/following to be perfectly matched

28:10
“I’m too boring to do this stuff”

31:50 
Having an arsenal of things to use

33:10
Likes and comments on social media. Do they matter?

35:20 
Fear of making Random Talking Videos

41:30 
First Rabbit Hole group vs. buying Rabbit Hole later.

42:30
Why is Rabbit Hole going to be hard?

44:00
“But I’m not Ryan… I can’t do this stuff”

46:45 
The line between productive sharing and oversharing

47:15
Is Instagram the main platform Rabbit Hole focuses on?

But yeah. We took the Registration page at whatisrabbithole.com down for a few days while we get the official site ready… it’s gonna go up on Friday. Along with the price.

-Ry

PS – We announced the Rabbit Hole start date in the Live.15:20.

PPS – If you’re legit ready to sign-up now and you’re not gonna ask a bunch of questions about how it works or whatever – email Kass and she’ll hook you up with a checkout link. Just don’t wait long after she sends it – we’re gonna change the price on it soon. kass@yogasexrockgod.com

 

bad news

just wanted to make sure you know that we’re going to be announcing the Rabbit Hole start date on Friday when the new page goes live.

The bad news is that Groundfloor Pricing ends today… when the page goes down, you won’t be able to sign-up until it’s more expensive on Friday.

I don’t know wtf I was thinking to price it so low. 🤦🏻‍♂️

Just a couple of quick notes:

  • It’s all online. All videos and exercises will be available in an easy-to-use membership site.
  • It will be delivered in Chapters over six weeksish… but you can go at your own pace because you’ll have access to everything after it’s over.
  • It doesn’t matter if you have 0 followers or 100,000 followers.
  • It doesn’t matter if you don’t have anything to sell.  Yet.
  • It’s not “get rich quick,” but it’s definitely “get rich faster than you would if you did some other horseshit.” (speed depends on you, how hard you’re willing to push, and what you already have going on.)
  • It doesn’t even matter if you don’t want to sell anythin

But you’ll feel the effects IMMEDIATELY…

In fact, you already fucking do – don’t you?

You know I’m going to deliver… and you know this is gonna be the best shit I’ve ever done.

I’m working closely with the first group because I want to use your feedback to make the product better…

And your results and testimonials to make it more expensive next time. ($1,000+)… so the more you win, the more I win.

So, after we begin, no one else will be allowed inside until the first group is finished.


Yes, there will be a private Facebook group for accountability and feedback, and to ask questions. It’s not required, but it’s def recommended.


(THE FB GROUP WILL NOT HAPPEN NEXT TIME. I’m only doing it once.)

You’ll regret not doing this more than any other shit you’ve ever not done in your life.

Ry

PS – I always guarantee my stuff – but I really don’t talk about it very much:

If you don’t fucking love it, I’ll give you your money back… no questions asked. Just let me know in the first 30 days.

And to make it even sweeter:  I’ll double your money back if you also send me your completed Looking Glass assignment from Chapter One.

(if you do that shit, you’ll have already seen a 1000x return on your investment)

376537_1524011365FTmrabbitholetrailerins

The Fuck Montage 🍆

that was all from the first shoot we did in the Palm Desert… (:16-:24 in this video)

None of that entire day made it into the final product. 🤦🏻‍♂️

I wanted to make Rabbit Hole all fancy ’n shit and show people “look at me now!’

But then I realized something:

One of the reasons that Yoga Marketing That Doesn’t Suck worked so well, despite it’s fucked-updedness, is that there’s no better proof that you don’t have to be perfect to deliver real value than getting real value from an imperfect thing you just paid for. 🤯

I didn’t want the fanciness of my “new and improved” marketing training to get in the way of people seeing themselves doing it too.

Or be a brand break from the raw/real/whatever Ryan shit I’ve been doing.

So I thought it would be cool to make the whole product look like “The Making Of.”

Kind of a documentary or behind-the-scenes feel.

“look, it’s not just like Hollywood magic where you just see the final result. it’s messy, and we’re just figuring it out as we go.”

I thought it would be an interesting bridge to connect people with the material.

I may have been overthinking 🤷🏻‍♂️ who the fuck knows? But it doesn’t matter because I fucking bombed that shoot.

I will say, though, that having that additional Behind-the-Scenes camera rolling… even though we didn’t use it for we wanted to use it for, it gave us the B-roll and reference footage we needed to make the sweet ass trailer.

The response so far has been fucking nothing less than stellar.

But a couple of interesting emails that came in literally like back-to-fucking-back.

“The video is good. Seriously. But the one thing that makes me nuts is that during your walk and talk you can see your shadow of you holding your phone. Totally pulled my eye the whole time.” -K

“You’re fucking solid, and that video just blew me away. It was punchy. It was quick. It was to the point. It was you. And the end? You fucking nailed it!!! And, call me weird, but I love that I could see your shadow on that last part because I could see it really was just you, by yourself, doing your shit and getting it done. I’m fucking inspired!” – Jennifer R.

Guess which one bought it? 😂

Rabbit Hole is also about thickening up your skin… cuz you’re gonna catch shit from people. But you can’t let that slow you down or make you question your decisions.

You’ll be fucking over the people who love you.

-Ry

PS – less than 24 hours until the page goes down… you won’t be able to buy until the new one (with the higher price) goes live later this week.


We will also be announcing the start date on that page.

ok fuck it.

Ok fuck it. I’m gonna open a combined yoga studio + gym + climbing facility.

Here’s the plan:

I’m gonna reinvest all of the revenue from classes into marketing and paying teachers… like 100%

So I’m going to be spending WAY MORE than every other motherfucker in town on both of those things.

It has a bunch of benefits, but one big one is that it will discourage competition because they won’t be able to figure out how I’m doing it… and they won’t even want to get in the ring.

And obviously, I’ll get the best teachers.

They’ll stay because I’m the baddest motherfucker on the planet – and because I’ll be helping them build their own personal brand and platform.

(Which is also why I say “YES” to people when they ask if my marketing techniques will work for them and their studio. You have to get the squad on board.)

I’ll make my money by using fucking amazing follow-up marketing and selling lots of shit on the backend.

It’s gonna be dope.

Rather, it would be dope – if I was actually opening a yoga studio.

If you’re a studio owner, you’re lucky I’m not or I’d fucking run your ass out of town.

Ry

PS – I’m sending this from 35,000 feet. I’m on my way to Arizona to finish up some shit for the first chapter of Rabbit Hole.

We just got the final cut of the first trailer back. It’s fucking sick. We’re gonna be shutting the registration page down soon…  so this is the last chance before the price goes up.

When the page is back online, the trailer will be there, the start date will be up and so will the price.

Don’t sleep on this shit.

see ya

I’m getting on a flight tomorrow to go on an adventure for a few days… gotta make some final edits to the first Chapter of Rabbit Hole.

When we start the work, we’re gonna take the site offline so you won’t be able to sign-up.

When it goes back online (next week), we’ll be announcing the start date, and the price will be up.

And then after we go inside, we’re closing that bitch down.

No one gets in, and no one gets out.

I plan to increase the price to at least $1,000.

So I want to be able to work closely with everyone and get fucking nasty testimonials for when we re-open the hole.

Which means there’s private FB Group for this first group of travelers – and I don’t want stragglers interrupting us.

The group disappears as soon as we come out and there will not be one next time.

It’s time for your boy to get paid.

My prices are a fucking joke.

No one else is teaching anything like me, and no one else is creating the kind of movement that I’m creating.

I’m not even trying to inspire anyone and people are changing their whole god damn lives just from my fucking Instagram.

They’re starting businesses, and firing shitty clients, and making more money, and leaving their unhappy marriages, and making new products, and taking better care of their joints, and teaching better yoga classes and all kinds of shit.

I should be way more expensive. It’s fucking stupid.

Someone gives me a few hundred bucks, and they make an additional $200,000?  Shiiiiiiiiiiiiit.

I should get at least half of that shit, and they can make their money later.

My powers are growing.

Rabbit Hole is just the beginning.

Later.

-Ry

PS – ever get paid while you were sleeping?

@savannasana I just shared with my partner the other day: it’s amazing. I don’t care about how many likes I will get before posting, because i now see it’s in no way at correlated to me making money. Fucking revolutionary, man. I feel freed of the burden of Insta while I’m still completely involved here. THE BEST PART, I made money in my sleep for the first time last night. 😍

PPS – but seriously – get the fuck off my list if you ain’t gonna do shit.

Click the link down there.

👇🏼👇🏼👇🏼👇🏼

fuck this 😔

Holy shit. The finish line is always where I fuck myself over.

The video I mentioned I needed to make in yesterday’s email…

The fucking 90 second close for this sick ass trailer we made…

Yeah, I still haven’t done it.

Ninety god damn seconds.

And all I have to do is tell you what the thing is.

I’ve literally been trying since I fucking emailed yesterday.

I must have done about 100 takes between then and now.

Last night at the beach… thought I had it.. when I got home to look, though… that shit was weak as fuck.

I looked like a wishy-washy dickhead.

Tried again this morning.

Got all up in my head right away… not good.

Eventually, I even called my friend Alex to come out and help me… he broke in the middle of his day to meet me up in these cool scenic spots in Santa Monica.

It’s low-key phone shit. Not even big production style.

Tried a bunch of shit.

Still froze the fuck up.

This god damn script:

Rabbit Hole is a system for getting people to buy your shit… even if you don’t have anything to sell yet.

It’s a step-by-step process for making money with a small social media audience…

And it’s a how-to guide for building a cult-like following of obsessed fans who can’t wait to see what you do next…

You’ll build influence by using your personality and stories to turn yourself into a fascinating and larger-than-life character…

And you’ll gain confidence by using marketing as a tool for transformation and personal reinvention.

You’ll engineer a reputation that helps you get what you want. A reputation that gives you leverage and power and independence… a reputation that makes selling superfluous.

This shit is legit. But you already know that… that’s why you’re here.

=== BREAK ===

To be clear, Yoga Marketing That Doesn’t Suck was one long, fucked-up video.

Rabbit Hole is a membership site and community with a bunch of videos, and exercises, and shit to do…

And it has nothing do with yoga.

It’ll be delivered in chapters over however the fuck long it takes me to do it. Less than six weeks.

And when you come out the other end — IF you come out the other end… you’ll be completely fucking transformed.

=== BREAK ===

But before I end this video, I gotta be honest with you.

This shit is hard.

It’s gonna push your comfort zone to the limit.

People are going to think you’re weird.

And they’re gonna leave, and unfollow, and unsubscribe.

You’ll probably even get a few of those fucking haters too.

But you’re also gonna make some motherfucking money, baby… so shut up, signup and let’s fucking do this.

Oh yeah, and if you’re not fucking delighted – I don’t want your stupid money anyway.

I wrote this shit… and I thought I liked it. I read it out loud as I was writing it and it felt right.

I mean, it IS what fucking Rabbit Hole is. It’s right there.

I narrated it the other day, and I actually liked how it came out.

But god damn when I try to do this shit on camera, it just doesn’t work.

Alex read it and he was like “dude, this is shit. I could have written this for you… gimme the Ryan magic I know. Fuck this script.”

Dude is right. He was riffing on my own words better than I was.

(and he gave me an interesting note: to stop using so many fucking ellipses. Say the shit and fucking end it. And that whole “I gotta be honest with you” shit is just fucking heinous. I don’t know what I was thinking with that.)

So we started doing them RTV style… and it felt better.

I started to catch a groove.

But I was still missing the mark.

Anyway, I was supposed to be done with it early this morning to meet our deadline.

I missed the fuck out of it.

I’m gonna try again tomorrow morning with no script.

If there’s a moral to this email, it’s this:

If I can do this shit, anyone can motherfucking do this shit.

People are buying my shit, and I’m literally building my case on fuck-ups.

I feel like the only good news I have to share lately is everyone else’s god damn results from using my shit.

Like this text I got from my boy CS. (I’m not sure if he wants his name here, and I’m too lazy to message him to ask… but you probably know him. And if you do, you should buy more of his shit.)

320764_152350125119vIMG_4958.jpg
Anyway…

I’m gonna go get drunk and eat some sal-min… I’m gonna nail this shit tomorrow.

-Ry

PS – not even gonna tell you to buy Rabbit Hole today.

(the product itself is fucking other-worldly. It’s legit the best marketing and personal development training in the fucking world. Everyone else has a lot of catching up to do. But the fucking creator needs to stop being a fucking punk.)

 

douche patrol 🚨

Shit.

I just sat down to send this email, and I got a text message from our video editor:

“what do you think about re-recording the last sound bite? Starting at ‘OK, fuck this story’ all the way to the end, and video yourself doing it. Maybe walking down the street or something. I want it to look real… seeing and hearing the streets in the background.”

FUCK. 😳🙈

We’re in the final round of edits on the first batch of Rabbit Hole content, and we’re creating a short #film about what happened at the first shoot… the one I fucking bombed.

I wrote a script and recorded myself narrating that shit… I even made it sound all booming and epic.

I thought I was done and I could get back to my comfort zone.

NOPE.

The part he wants me to redo was the hardest part to nail.

I must have done it like 50 times… alone, in my apartment.

And now I have to do on video.

In public.

And I have to hold the phone all selfie-style… while I walk.

With one of those stabilizing rigs hooked up to it.

Full on douche-patrol.

But I’m gonna nail this shit god dammit.

Gearing up to do it now.

I’ll let you know how it goes.

Ry

PS – As soon as we get the final edit back, we’re going to shut the Rabbit Hole page down for a few days… so you won’t be able to sign up.

When it goes back up, we’ll be announcing the official start date – and the price will be up.

So now’s the time, baby.

bad motherfucker

I moved to LA (from Chicago) almost ten years ago.

I didn’t know anyone.

Except for the woman I was working for.

Her name is Valerie Waters.

She discovered me on Twitter before it was noisy.

We were using her product (The Valslide*) in my gym, and she was in mainstream fitness magazines nearly every month for her work with this or that celebrity.

*I built the architecture that this site is still running on.

So when I got a Private Message from her one day, I was like HOLY SHIT. 😳

She told me that she liked this tweet I posted about how to optimize an email opt-in landing page.

So I asked her if she wanted to talk about her stuff.

She did.

I was nervous as hell when she called.

So obviously I got drunk.

Way too fucking drunk.

But it worked.

She liked me. She liked me a lot.

I was still running my gym in Chicago at the time, but all of my interest was in marketing – not training clients.

So the first time I went to meet her, it was just for a week to see if we could make some money.

We did.

On my second day in LA, I decided I never wanted to move back to Chicago.

So I started the process of exiting the gym and leaving it to the people that were working for me.

I moved to LA, and the very first major project we worked on together was a membership site called The Red Carpet Ready Club.

I had no idea how to build a membership site.

I just googled “how to build a membership site.”

And figured out how to use WordPress and some random plugins to duct-tape some shit together.

We put a bunch of workouts and videos inside… and sent a bunch of emails to her list…  and we invited them to this Live Stream party (before Live video streaming was cool) and we invited a bunch of her friends and clients.

Jennifer Garner showed up. Elizabeth Berkeley showed up. Tom Morley showed up. I feel like Bradley Cooper showed up, but that might have been something else.

We sold a SHITLOAD of memberships.

And we did something like $25K or $75,000 in sales in three days. The numbers are blurry because it wasn’t my money… it was a lot.

But I felt like a fucking failure.

I was so depressed.

I was comparing our numbers to my mentor’s numbers ($1,000,000 in a day etc.), and it just felt like the whole thing fucking tanked.

Obviously, this comparison made absolutely no fucking sense whatsoever… 🤦🏻‍♂️ but that’s how I do. I think I had my mind set on $100,000.

Valerie and I worked together for about six years and made a bunch of cool ass shit… expensive coaching programs, inexpensive coaching programs, a reality TV show, live events, physical products, video products, DVD products, television segments, and on and on…

She used to bring me to parties at her client’s homes and all kinds of crazy shit.

Once, I snuck a shady photo of Ben Affleck when I was sitting next to him in his movie theater screening The Social Network… I texted it to my friends.

Another time, I made Larry David laugh at Jennifer Garner’s birthday party.

She’s the one who introduced me to yoga.

I fucking hated yoga when I moved here.

Didn’t stop me from dominating just a few short years later in the most competitive market in the country… there are thousands of teachers who can’t even get a spot on a schedule, let alone make a full-time income teaching just four classes per week.

There was no 6AM class when I started teaching at this studio. I taught it for free for a month for email addresses… then I used great follow-up to build a monthly membership program that *I* owned, not the studio. My marketing skills gave me leverage. ⠀ I started teaching yoga two months prior to starting this class. I suck at yoga postures and I always felt like a fraud. Still made a full-time income teaching four 55-minute classes per week in the most competitive yoga market in the country. No private clients – turned 100% of them down. ⠀ Oh yeah, just a few hundred instagram followers (you can even scroll wayyy back to before I started teaching) and I only knew one person when I moved to LA. ⠀ whatisrabbithole.com (it has nothing to do with yoga)

A post shared by Ryan Orrico (@ryanorrico) on

And to think I did all that with my limited understanding of the concepts I teach in Rabbit Hole.

Shit’s crazy.

I’m a bad motherfucker.

-Ry

PS – here’s a video of my story from the Summit of Power.

 

🍆my first client stole my virginity

my first real attempt at advertising was fucking abysmal. Like .00001% response.

But it was all I needed.

I was like 22 years old. It was for my services as a personal trainer.

I had a few clients already, but I had to travel to train them in their homes… and ya know, they were older women… I was young meat – and they, like, took advantage of me.

Shannon literally TOOK MY VIRGINITY when I was 21. 🍆 I was a computer nerd with no social skills, but I was good at pretending to be cool… her husband was a Sheriff, and he could have easily made my body disappear.

Anyway, it was fun and I made a little money – but it wasn’t an actual business.

I wanted an actual business.

And I had a shitty squat rack and bench in my parent’s garage.

So I printed a bunch of brochures on their printer. (I have scoured the earth for one but there are none to be found. 😢)

Then I spent a few days papering all of their front doors in the neighborhood – then a few more days avoiding the cops and stuffing them under the windshield wipers of about 3000 cars in the parking lot of the local train station.

One woman called me. Her name was Cathy.

I taught Cathy how to squat and do pushups and pull-ups, and she lost a lot of body fat and gained muscle and looked amazing.

She referred a client to me. Her name was Linda.

I taught her how to squat and do pushups and pull-ups, and she too lost a lot of body fat and gained muscle and looked amazing.

She referred a few clients to me. One of them was a woman named Maria.

And then Cathy referred more.

And then Maria referred more.

And then Linda.

And so on…

This was all happening in my P’s garage… they would come in there in their robe to grab Pepsi’s and shit.

(C’MON DAD! 🤦🏻‍♂️)

I had clients driving more than an hour in each direction to come see me in the disgusting 0 degree Chicago winter.

The garage was not heated.

I used this monstrous kerosene jet heater that sounded like a motherfucking airplane to warm it up a few degrees.

But they still kept coming.

I was never certified. I had a crazy body image issues, so I also wasn’t particularly confident with my physique or anything.

But I did it anyway.

Eventually, I told Cathy, Linda, and Maria “go get certified to be trainers, so we look legit… I’ll rent a space somewhere and fill it with equipment. You can start training the people who ask you about it, and we’ll split it.”

So we did that. I opened Fit Happens in Frankfort, IL.

The logo had a skull on it… I dunno why, but I thought it was cool.

I legit taught them how to do the stuff they were about to teach like twelve weeks prior.

No one was an “expert.”

But I was fucking good at making intimidating shit like that approachable and fun.

I made them feel like experts… and our clients loved it.

And WTF man, how much do you really need to fucking know? We were teaching basic exercises to people who wanted to lose a few pounds…

Eventually, I decided I wanted to learn how to create clients on my own… so one night, I googled “marketing.”

And that was the end of it for me.

I found this crazy world of internet marketers and dudes who looked like me making millions of dollars with their computers. It was all I wanted to do.

Over the next couple of years, I spent well over $50,000 on internet marketing education… I bought EVERYTHING.

Eventually, I moved to LA to work with Valerie Waters. I did that for six years. Then I started taking marketing clients. Then I became a yoga teacher and built a super popular class in the most competitive market in the country (earning a full-time income teaching just four classes per week with no private clients)… then I taught other yoga teachers how to make their marketing better.

Then a bunch of other people started asking me if I could help them too…

So I decided to make this thing called Rabbit Hole.

Which is my masterclass in building influence and making money with a small audience… and a whole lot more.

It’s everything I’ve done to get everything I want and do it my way.

Holy fuck I wish I found me when I was eighteen.

whatisrabbithole.com

-Ry

PS – there’s a bunch of my emails on ryanorrico.com