Another reason these emails are fucking sweet is that I can just use the responses as a bottomless well of inspiration.
Create. Watch. Respond.
Yesterday, I responded to an email about why you should be having an email-based conversation with people who dig your shit. (an email list)
But now I want to talk about something even more critical.
WHY those people should even listen to you in the first place… so you can get out of your own god damn way.
I’m not a teacher (yet). I don’t have a “platform” or even a plan how to transition out of my daily grind career to do this shit that I’d rather do. Plus, who should listen to ME?! I’m no expert, and my life is only HALF about health/disease management/vegetables… The other half is still about whiskey/cats/getting laid as much as possible while I still have some feeling in my lower half! And it’s becoming about wanting to smoke weed without feeling guilty because it is the ONLY thing that gives me a break from the constant neuropathic pain, FFS! I am NOT a role model, nor do I have any desire to be. What I have is mule-headed iron will and obstinacy that keeps me moving in spite of all the holes in my brain and spinal cord. But I don’t even understand HOW I do it! How am I supposed to teach it to other people?
Holy fuck, no one cares about credentials and qualifications.
Even FRC. I talk about it a lot, and I’m proud of it… but I don’t think that waving the letters around does anything to increase my influence.
The only thing that matters is personal narrative.
Your degrees and qualifications and expertise don’t mean shit.
Unless, of course, they’re just part of a more compelling personal narrative.
The reason people will listen to you is that you are DEMONSTRATING that you can help them… not telling them.
I don’t have any fucking qualifications, man.
Besides a few random drop-in classes to appease my Mom, I didn’t go to college.
I killed it as a trainer in the Chicago suburbs, in my early/mid 20’s, while doing TONS of coke and drinking vodka as I was working with clients.
Not a single person ever asked if I was certified.
I never was.
I had multiple trainers working under me who were. But no one ever asked them either.
I just poured myself into learning how to market and sell my shit. I’ve probably spent $100K on my own marketing education with information products, and books, and seminars, travel, and webinars, and all that shit…
I don’t have an “RYT200” certificate. I have 100 hours of Yoga Teacher Training. (which is good because 200+ hour programs brainwash people.)
You get to make yourself up.
You can start today.
Use your stories to turn yourself into a compelling character.
One that people can’t wait to see what you’re going to do next.
You don’t lie.
You don’t manipulate.
You engineer outcomes.
PS – I talk about this in Yoga Marketing That Doesn’t Suck.
Here’s what Caroline said about it.
“I re-watched it. It’s so effing good – you NEED to do this training again. It’s a lot of information though..I didn’t really get it the last time..but NOW.🙌🙌🙌
And ..the awkwardness is endearing. Glitches make you even more human.”
When I re-shoot it, it’s going to be at least $200… likely much more.
Get version 1.0 for $100. Watch it. Send me more than one page (but less than two) about what you learned and what you want to do – then we’ll schedule 15 minutes to talk about whatever you want.
You’re insane if you don’t take me up on this.
PPS – btw, I made an official page for The Best Yoga Class in The World. It’s at thebestyogaclassintheworld.com.