Create a Storm, Capture the Lightning

So I would apologize for disappearing and not sending these emails, but I’d be lying. I’m not sorry. More like disappointed in myself. But fuck it – I’ll just get after it.

I made a post a week or so ago about my Burn Yoga class. I do that pretty often because there are always new people coming into the fold and I try to constantly cycle in some backstory to help them understand who I am and where I’m coming from.

Without fail, when I talk about the success of that class, people say things like:

“yeah, but you were lucky.”

“Right place, right time.”

“Yeah but that wouldn’t work where I live.”


One woman came into my comments and challenged me saying that my “sophomore effort” didn’t work as well as the first one.

And that my success was “lightning in a bottle.”

She was referring to when I changed locations after the studio I was teaching at closed unexpectedly, my attendance dropped.

Well, no shit, Sherlock.

Not only did I talk about the whole thing as it happened, but I have also brought it up repeatedly to demonstrate one of the most important pieces of the winning formula.

That is, the focus of my yoga business wasn’t on selling drop-in classes, or even class packages. It was selling Memberships.

So attendance wasn’t my concern.

The thought of my pay being determined by the whims of other people and whether or not they showed up to a 6AM yoga class is HORRIFYING.😱

I’m not trying to count heads and worry about if I’m going to be able to pay my bills. I’m trying to create a situation where I can deliver the best product possible.

My class blew up because I created a storm and I was prepared to capture the lightning when it struck.

I bottled it up and drank from it for a few years.

And then when I changed my teaching style the first time, I went too far, and a bunch of people hated it and left. (I quickly adjusted and fixed it)

When the studio closed unexpectedly, and I had to scramble to find a new location, my attendance dropped.

When the owner of the new studio didn’t like that I wanted to run my own operation, and didn’t accept my terms, I had to move AGAIN.

And again, my attendance dropped.

But throughout all of this, I had a solid membership base who were paying monthly dues. And I also had a few wealthy “Platinum” members who were cutting substantial checks to keep their favorite teacher and their favorite class on top.

Throughout these two location changes, my Instagram stuff and marketing consulting practice were growing fast.

So I had another opportunity to capture “lightning in a bottle.”

And I did just that.

I retired from teaching yoga to focus on the thing that was bringing me the most joy.

Hell, I was even feeling guilty teaching my classes because all I wanted to be doing was wake up and focus on creating content.

The point I’m trying to make:

Capturing “lightning in a bottle” is way fucking cooler than hoping it rains and slowly filling buckets with drizzle.

It’s not easy. And it’s not guaranteed.

But there is something you can do that will increase the chances it will happen:


Not just wait around for The Universe or some shit.

The key is that you’re prepared to capture the lightning if and when it strikes.

This is something I’m going to be talking about a lot this year.

The skills you need to capitalize on an opportunity: communication, relationship cultivation & marketing.

And gaining confidence, so you move fast and make decisions without waffling.

And developing vision to see what’s around the corner.

Look at any great leader, and you’ll find all of these qualities.

They were ready when opportunities presented themselves.

Even if they didn’t have it all figured out, they had a foundation that allowed them to confidently say “YES.”

I’ll talk more about how to create a storm another day.


PS – If you’re waiting on something from me, it’s coming soon.

1. The online class that was part of the CrackFriday package.

2. Magic Pixel Dust and the culmination of Rabbit Hole.

3. Whatever the hell else.

It’s all coming very soon.

Basically, I was home visiting my sister and her family for the Holidays, and shit kinda went bad. Death and Drama.

But I’m in Arizona now working hard with Kassidy, so you’ll be hearing about all of these things very soon.

It’ll be worth the wait.

(I do apologize for that stuff.)


It Might Get Strange

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