Random Talking Videos Will Save Your Life and Business

Before I tell you what a Random Talking Video is and how to save your own life with it, let me first make sure we’re clear on what you don’t need to do before you start inspiring the fuck out of people using your social media for your personal “brand” or your business.

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Throw Out Everything You’ve Been Told – You Don’t Need Any of It

You DON’T need a:

  • Website
  • Logo
  • Graphic Designer
  • A Lot of Followers
  • Fancy/Expensive Equipment
  • A Big Audience
  • Expensive Technology

You DON’T need to be:

  • A Computer Expert
  • Funny
  • Interesting
  • Well-Known
  • Inspiring
  • Flexible
  • Able to do a Handstand

 

You don’t need to know your “why.” You don’t need to be passionate. You don’t need to know your life’s purpose.

 

You don’t need a lot of time. You don’t need to be prepared. You don’t need to be more organized.

 

You don’t need more education. You don’t need to know any more than you already do. You don’t need credentials. You don’t need a partner. You don’t need clients.

 

You don’t need someone to tell you it’s okay. You don’t need permission from anyone.

You just need to have some sort of device with a camera (maybe a phone? Idk.) and somewhere to post your videos, where people will see them (Instagram, Facebook, an email list… whatever).

 

You right now:

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So, What Is a Random Talking Video?

 

Exactly what it sounds like. It’s a video you post on your Instagram or social media of you, talking to the camera, about whatever the fuck you want to talk about. Did someone cut you off while driving? Talk about it. Did that douche bag in front of you at the grocery store checkout not put down a divider for you? Talk about that. Are you nervous to make your first video? Talk about it.

 

An RTV can be about anything, related or unrelated to your business or whatever you’re doing on social media. It’s an opportunity for you to show your audience who you are, flaws and all, allowing you to connect to them on a human level. That’s the entire point of marketing, wrapped up in this not-so-pretty package I call a “Random Talking Video.” That’s it – connect with your audience using your human-ness and you’ve got yourself a marketing strategy that will make your brand bullet-proof.

 

How Do I Make a Random Talking Video, and What the Fuck Do I Talk About?

 

Remember how I said you don’t need any fancy equipment? No microphones or nice cameras? That’s because you don’t. You’re going to do this shit with your phone – it’s good enough. Hold that phone up to your face, and talk into your selfie camera, no need for a tripod or lighting equipment. That’s it. These are unfiltered, unedited videos of you talking about shit that matters to you.

 

You don’t need to know what you’re going to talk about. You can talk about how you don’t know what to talk about, and that you’re trying this thing out called “Random Talking Video.” You can talk about how you feel awkward on camera or that you think your face looks like a foot from certain angles or other insecurities you have.

 

You can talk about something that bothers you or something that makes you happy. Make a video about something you consider to be bullshit in your industry or that idiot you came across today that did something stupid (likely to happen every day of your life). It’s up to you. What gets to you? People love that shit – it shows that you’re human, and gives them a chance to say “hey, I feel that way, too” about. That’s the first step in building a relationship with that random follower who likes your stuff but doesn’t engage in the comments.

 

Talk about anything. Talk about nothing. I don’t care – just make a Random Talking Video.

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What if My Mom Sees These?

 

Who the fuck cares? You’re not doing this for your mom. Whatever it is that you’re trying to do online isn’t about her, or about anyone else. It’s about you and the people who are going to flock to you once you get your head straight and start putting yourself out there, instead of hiding behind your pretty photos and perfect Instagram grid.

Get over it.

Just talk to the people you want to talk to.

Maybe it’s your current audience.
Maybe it’s the one you want to attract.
Maybe it’s your customers, or members, or students.
Maybe it’s yourself.
Maybe it’s one person who sent you a question via DM or email.
Maybe you want to teach something?
Maybe you want to tell people how to pronounce your name?
Maybe you want to get something off your chest?

 

You can’t avoid making or stop making #randomtalkingvideo’s just because you’re scared or they’re not having the reaction you want in the beginning. Your friends and family DO NOT MATTER. (Use the hashtag if you like, it’s really just to explain to your audience what you’re doing since you’ve probably never done anything like that before).

 

@realpaulc gets it: “I am making RTVs that I am ‘embarrassed’ about. They don’t get as many ‘likes’ as the posts I know will for sure get a ‘good’ reaction. Yet somehow I continually feel like I’m on mission to keep going. Like I want certain familiar people to stop liking me. Like I am making a necessary and obsessive sacrifice that is bringing me into something new for the first time in a while.”

 

I’ll Start Making RTVs When I Get Over My Depression/Anxiety/Fear

 

Bullshit. All of these things you’re waiting for before you get started, putting yourself out there – depression/anxiety/fear – there’s no cure, so act in spite of them. Instead of trying to solve them, use them, and show other people who suffer from them how to “do the thing” in spite of them. It’s better to be depressed and rich rather than depressed and broke, and if you act in spite of your self-proclaimed “issues,” you will get there.

 

An interesting by-product of Random Talking Videos is that you become more confident after doing a handful of these. The more you do, the more comfortable you get on camera, and the more comfortable you get with yourself. Putting yourself out there, and truly being who you are – flaws included – is inspiring as fuck to yourself and your audience. Doing RTVs may even help you get over your shit and those things that were holding you back (depression/anxiety/fear), while still a part of you, will cease to have the halting effect that has kept you from doing anything cool and making money from it online.

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But I Don’t Have Anything to Sell

 

You don’t need anything to sell. You don’t even need to know what you would sell if you were to sell anything. So, start before you’re “ready.”

 

Or, if you really feel like you’ve got to sell something, start with this $5 video about how to create a simple product and start selling it.

 

Carolyn did this… Here’s what she said:

 

“Thought you’d want to know that your stupid video about how to make something to sell actually worked. I made my own stupid video, threw up a PayPal link and a couple of posts about it and people are buying that shit. I had my first “make money while you sleep” experience last night and didn’t even have to create a course or a funnel or any of that bullshit. Just a 20-min video, a PayPal button, and an RTV. Took like 3 hours total because I barely edited anything.

I wish I had bought your stuff months ago so I didn’t waste so much time!!!

Thanks again for all the good shit you put out there. You’re probably the only marketing/business coach whose advice has actually helped me make money.”

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