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Holy shit, I can’t stand these people. So the other day I sent out an email telling everyone who hasn’t been opening my shit that I’m going to remove them from the list.

It’s just good practice. You don’t want a bunch of people just sitting on your email list doing nothing.

Gmail and the machines that run the world’s email infrastructure notice shit like that and start to assume that the sender must not be high-quality.

Thereby affecting deliverability and open-rates with the people who really matter.

So you gotta do this stuff. Even though it hurts…

I’m kind of a callous dick when I do it, but ya know… not everyone is like that.

Well, one of my peeps from Rabbit Hole did the same thing.

Check this out.

She sent this:

Hello! My intention is to engage with people on a weekly basis with super honest emails.

Mailchimp keeps track of who opens my emails and who doesn’t.

You’re being unsubscribed from this list because you haven’t opened any of the last five emails.

Unopened emails become junk mail and clutter: clutter builds over time and sucks our energy away from what the more important things in life…and who wants that?

My intention is to create Gratitude and Joy, not clutter.

May you have an incredible day and summer.

And look at this bullshit she got back:

With all due respect, I find this an inappropriate email.

I “have not opened emails” because I work full time and I just completed a 200 RYT. People are busy. The practice of yoga is one of acceptance and non judgement and attachment. While I understand it’s a business (esp in a competitive city like LA), this type of reaction will deter people from practicing or following you.

Just my insight. An observation, not a judgement.



Fucking hell. 🤦🏻‍♂️

This would have been my response. Feel free to copy and paste it whenever you’d like.

It’s my gift to you.

With all due respect, eat a massive bag of sweaty dicks.



PS – sorry to hear you wasted your money and time on that RYT200. You’ll never get those 200 hours back. And you’re gonna die soon.

I’m sending this to you because maybe you can remember it when some worthless asshole says something like this to you.

You have to stay the fucking course.

I know you wouldn’t let some shitbird affect you, {first_name} – but ya know… just in case – remember “eat a massive bag of sweaty dicks.”



PS – I’m not sure when, but I’m going to shut down registration for the How to Inspire the Fuck Out Of People class on Friday. I really don’t want to deal with a bunch of frustrated people like “I couldn’t get in.” It’s just not worth it considering that it’s free.

PPS – I’ve been posting some fantastic shit on Insta. Here are some of my faves:

All of the things you DON’T NEED to start 

Before I tell you about how to do it, first lemme make sure we’re clear on what you *don’t need* to start – so you can’t use any lame excuses: ⠀ You don’t need a website. You don’t need a logo. You don’t need a graphic designer. You don’t need followers. You don’t need fancy videos. You don’t need “branding.” You don’t need expensive technology. You don’t need an audience. You don’t need a video editor. You don’t need to be a computer expert. You don’t need a nice camera. You don’t need to be inspired. You don’t need money. You don’t need to be funny. You don’t need to know more than the people you’re helping. You don’t need a big personality. You don’t need to be well-known. You don’t need to be able to do a handstand. You don’t need to be flexible. You don’t need to know your “why.” You don’t need to be passionate. You don’t need to know your life’s purpose. You don’t need to be attractive. (thankfully. cuz you’d be *screwed*) You don’t need a lot of time. You don’t need to be prepared. You don’t need to be more organized. You don’t need more education. You don’t need to know anymore. You don’t need credentials. You don’t need a partner. You don’t need clients. You don’t need someone to tell you it’s ok. You don’t need a microphone. You don’t need a studio. You don’t need to be interesting. You don’t need permission from anyone. ⠀ Got it? Good. ⠀ We’re gonna talk about what you do need during the How to Inspire the Fvck Out People Class on Friday. It’s free. ⠀ ⠀⠀⌐ ⠀⠀⠀⠀register at ⠀⠀⠀⠀ ⠀⠀⠀⠀or the link is in my bio. ⠀⠀⌙ ⠀ #ITFOOP ⠀ (I censored the fvck cuz the IG ad moderators are nerds) ⠀

A post shared by Ryan Orrico (@ryanorrico) on

An approach to RTV that I think you’ll dig … (here’s what Dustin Noonkester said:

“This wins the day. For me, this is the gold-fucking-Fort-Knox-standard of your recent posts. Every ego on earth has at least skimmed over the “possibility” of becoming an actor, thus making this maybe THE MOST relatable and powerful metaphor on Planet Orrico.”

And in the same vane…

The One Year AnniversaRy of me starting to murdering instagram