One of the cool things about these plain text emails is that they just come off like “easy peasy cool joe breezy” – ya know? Like, when you make a pretty newsletter with graphics and headers… it reeks of desperation and marketing. And effort.
People get uncomfortable when your effort is apparent.
No matter how hard it is, it’s nice when the delivery appears fluid.
This email be like:
(embedding fun images works. as long as the email still has this plain feel.)
So yeah – I sent an email the other day about how I don’t really “love to write” but that I know it’s really good for me… it’s how I’ve made money for the past 15 years. Even when I was a training clients and teaching yoga…
I consider this part to be just as important as the teaching. It IS the teaching.
Check this response I got:
Dude. I DO love to write. AND I’m fucking boss at it. And I have plenty to say. I can do it. But I don’t yet understand why I should. I don’t know that I have anything to “sell.”
Here’s what I want to make happen: I want to learn how to teach people about functional movement. I want to connect with other people with disability, injury, or chronic illness and help them realize how crazy therapeutic movement is. I wanna shed some fucking reality on the shit show that MS is and simultaneously NOT whinge on about it. I want to help people start to understand how they can take CONTROL over their broken bodies. I wanna use a lot of filthy language while I do it.
I’m down to write emails. But I don’t quite get what the point would be for me. I’m not a teacher (yet). I don’t have a “platform” or even a plan how to transition out of my daily grind career to do this shit that I’d rather do. Plus, who should listen to ME?! I’m no expert, and my life is only HALF about health/disease management/vegetables…
The other half is still about whiskey/cats/getting laid as much as possible while I still have some feeling in my lower half! And it’s becoming about wanting to smoke weed without feeling guilty because it is the ONLY thing that gives me a break from constant neuropathic pain, FFS!
I am NOT a role model, nor do I have any desire to be. What I have is mule-headed iron will and obstinacy that keeps me moving in spite of all the holes in my brain and spinal cord. But I don’t even understand HOW I do it! How am I supposed to teach it to other people?
I think I went a little off the rails there, but I have faith in your ability to figure out what I mean.
So why should I be starting an email list?
Because The Church of Ryantology™ dictates that it’s better to have a receptive audience before you start waving your wares around.
It’s better to have helped them in advance.
It’s better that you’ve already proven to them that you can help them by getting them closer to where they want to go BEFORE you reveal your new whizbang product.
Doesn’t this just make intuitive sense to you?
But those aren’t even the best reasons.
The story you get to tell while you develop whatever it is you’re going to sell them IS WAY MORE INTERESTING THAN THE FUCKING THING YOU’RE GOING TO SELL THEM.
Don’t you see it?
Can’t you see me doing it right now?
The reason why email and not just social media…
The transactions happen in email… the actual part where the reader takes out their wallet and enters their credit card info. (or logs into PayPal.. having a PayPal option is a really smart idea.)
I’m going to do an online class in January about email marketing.
Yoga Marketing That Doesn’t Suck is NOT that course. (but I will hook you up with a discount if you buy it)
YMTDS is more about knowing WHAT to say to build influence in all of your communication… not just email. It’s my playbook. It’s everything I did to get you to the place where you’re reading these words right now.
This will be more about execution and how-to. It will be for creative/teacher/entrepreneur types who want to do some of this stuff.
PS – Here’s what Caroline said about Yoga Marketing That Doesn’t Suck:
“I re-watched it. It’s so effing good – you NEED to do this training again. It’s a lot of information though..I didn’t really get it the last time..but NOW.🙌🙌🙌
And ..the awkwardness is endearing. Glitches make you even more human.”
When I re-shoot it, it’s going to be at least $200… likely much more.
Get version 1.0 for $50. Watch it. Send me more than one page (but less than two) about what you learned and what you want to do – then we’ll schedule 15 minutes to talk about whatever you want.
You’re insane if you don’t take me up on this.