this might help?

This is some good shit right here.

I know there are a lot of people who like what I’m doing, but have a hard time seeing themselves doing it. I get a whole lot of “yeah, I get it. But I’m not you. I can’t do that.”

So I love that I get such great emails from my peeps. It helps me use real people to build bridges to the ideas.

This is someone’s submission for my “more-than-one-page-but-less-than-two” YMTDS bonus:

This shit gets me charged up… IMMEDIATELY I see so much opportunity.

Check it:

NOTICE: I’m doubling the price of
Yoga Marketing That Doesn’t Suck tonight.
11:59PM on Thursday, January 18th.

First, I want you to know i skipped my pole dancing class to watch YMTDS. Pretty big deal. Haha

Anyway, I’m glad I bought this. It got my wheels turning. I’m overwhelmed with possibilities about how to use everything you are saying to help my business grow. The first hour was pretty educational for me, and I felt like I was learning so much, but mostly I felt like I was being reassured. I’m pretty sure I’ve been doing a lot of the things you were talking about doing on social media for a long time now. I just didn’t quite know what I was doing. I was just, well, being me. Over the years I’ve gotten feedback here and there, where people will say something along the lines; “I love how you just seem like you don’t give a fuck, you’re just like, this is me. Makes me feel like I can be more myself too.”

Back then I didn’t have anything to sell anyone, and I had no purpose behind what I was doing except just to cope with my shit through talking about it and posting yoga pictures cuz I wanted attention. Haha.

Now. I want to be more intentional.

I loved how you said it’s a moral obligation to share what you know. That clicked with me and helped me feel a little more confident about this yoga/therapy workshop things I’m doing this coming weekend. 

A question that kept popping up for me was….”does ALL of this apply to me, since I’m actually a Mental Health Therapist?” (and yes also a yoga teacher but that’s just like a side note.)

The people who I really want to capture are technically potential clients.

Which my current clients don’t even have access to any of my social media accounts. I’m super open about some things on my social media, and it seems unprofessional to give my clients access to all of that. I have so many questions, and I’m sure maybe some you can’t answer because they are more ethics related in regards to being a licensed therapist.

So anyway, back to your video. You mention sharing what you’re most scared to share.

I specialize in treating people with borderline personality disorder. So here’s the thing. I actually have borderline personality disorder myself. (Years of therapy, lots of yoga and my dog have made me pretty damn amazingly functional and healthy). So I’ve been toying with the idea of whether I should out myself or not. It’s my biggest “flaw,” it’s my biggest secret. But I’m scared that I will be judged too harshly. I wouldn’t want it to affect people respecting me as a mental health therapist.

Maybe they’d respect me more, maybe not.

After watching your video, I do feel inspired and pulled in the direction of sharing my story. Like my entire story, disorder and all. Ultimately, I don’t want to just be some therapist that has a small little private practice and works her ass off to live a good life.

I want to be a well-known therapist and yoga instructor. Who does workshops around the world about yoga, therapy, eye gazing meditations, just sharing good shit with people. I want to write a book. I want to write maybe several books. Fuck it, ill say it. I think I kinda want to be like a cross between like Oprah and Dr. Phil.

Jeez, it’s so scary sometimes to actually acknowledge how big my dreams really are.

Anyway. I feel so all over the place right now.

Ultimately, your video fucking rocked. I feel inspired. I feel motivated. I feel pensive and intrigued. I feel like maybe just maybe, with a little help, I could make my dreams come true. So if nothing else. Thanks for that feeling.

THERE IS SO MUCH HERE.

You’re right in that I don’t know shit about therapist ethics, etc.

So let’s focus right on the juicy part:

The sharing of your secret.

It will probably not even happen, but let’s say the “worst thing” (it’s not) happens and some clients leave.

They’re probably shitty clients anyways… but even if they’re not – and they leave.

Do you have any fucking idea how much you will resonate with the others?

On a level you can’t even fucking imagine.

You will sing directly to their fucking soul.

Both to the clients you already got… and the ones who need you.

They will not be able to think of anyone or anything else.

You will have them.

This is the basis for everything you want to do.

You’ll *ATTRACT* better clients who will pay higher prices… which will give you all kinds of power and freedom to build a platform and be a famous as fuck therapist and yoga teacher.

But this level of fascination requires uncomfortable and scary disclosure. It’s just part of the game. It also happens to be therapeutic as fuck – as I’m sure you know.

You MUST repel a segment of the market to have massive influence over the ones you really want… and the ones you really can help.

The very thing that repels one person will magnetically attract another.

-Ry

PS – I’m doubling the price of Yoga Marketing That Doesn’t Suck later today.

It’s way too fucking good. I keep hearing “I got more out of this than I did in the thing I paid 10-1000x for,” so I have to at least double it. Sooner than later, I want to take the “Yoga” off and 50x the price.

But what I actually wanted to say is that your marketing works on fucking everything! I will start my new job in a marketing agency next month and be responsible for the marketing of our automotive customers. And I learn so much of ymtds that I can use in my new job, it’s crazy.

It’s a 2 hour training about advanced marketing strategies for turning yourself into a compelling, fascinating, enduring “character” who people can’t wait to see what you’re going to do next.

“I am watching it for the third time, now…tons of good stuff in there. Practical and not commonly taught (certainly never taught in Yoga TT). Thank you!”

“I think the biggest thing for me is exposing my personality. I have so many thoughts/ideas/good shit that I want to get across to people; this video has given me clarity about how to go about it in an organised way.“

“I was sucked into the story you were telling and loving the technical flaws during the presentation, your honesty, the realness. I saw the principles on the slides being manifested through your presentation. While I had the “steps” written down the day earlier, I had a mindset shift the next day.”

“I wasn’t sure what I could learn, I was assuming stuff along the lines of “be yourself and how to be original” but really my mind was blown, and I am so hooked. I’m saying that and I’ve paid for huge group programs in online marketing and $5k in a one on one mentorship. So I’m sitting here like WTF? I feel like I got the behind the scenes secret shit that’s really potent and amazing and made me feel sooooo excited about sharing whatever it is I’m teaching, being myself and “marketing myself.””

“Listening to this presentation all day and going back over through it, sparked so many ideas but haven’t conceptualized any of them quite yet. I was nervous spending the money and getting the presentation and it being too advanced for me or not applicable because I don’t have a huge following…….I feel like an idiot. Wasted time being nervous.”

I’m really glad I bought this. I had my doubts but you swayed me somehow, and in two hours I got more out of it than I did the stupid online “business” class for moms  I paid 10x the price for.”

 

attraction

I’m pretty pumped about the response this post created. Comments, DM’s, coaching calls. I wasn’t even necessarily lobbying for teachers. That wasn’t the point at all – it was just a side-benefit of a different way of approaching the business.

Here’s the post:

“If I were to open a studio

My goal would be to spend as much of the class revenue as possible on marketing and paying great teachers.

Ideally, 100% of it goes straight back into the business that way. I’d spend more money on marketing than everyone else… and pay teachers so much more than everyone else that future competition becomes less of a problem. People would be scared to even get in the ring.

And then I’d implement systems (automated and non) to increase transaction size and sell more things to the people who stick around.

Classes would be used as a tool to get people to raise their hand and become a customer… not as a core business.

So the entire class experience would be designed to facilitate that goal… from check-in to the lobby/retail setup, to the actual class itself and what the teacher does, to what happens on their way out the door. Email & FB Custom Audiences would be tied into everything.”

Obviously, I don’t know the economics of your business or what you’re doing… so I’m not suggesting some instant radical change is the answer.

But everything I talk about can be applied in whatever doses you like.

For some, this might be as simple as sending a short, friendly, NOT PRETTY, follow-up email to a new person saying:

hey just wanted to say thanks for checking out the studio… hope you had fun. 🙂

When I was doing this, if there was something special I remembered,… say, for example, if I noticed the person doing something well, I’d compliment them in the email:

“hey {first_name}, fucking terrific chaturanga. Thanks for being there this morning. Hope you had fun. -ry”

But if I didn’t notice anything, I just kept it short and sweet.

Didn’t ask for shit. No offers. No header graphics.

Or maybe it’s that + an automated series of emails they get – super friendly, not pitchy, telling a few stories about the studio, teaching them some cool stuff, “educating” (making them curious about) other higher-priced services you offer.

There are SO MANY THINGS YOU CAN DO… but you want to think about what you can do to extract more money from the people who are coming through your doors. Real or virtual – and keep them around for a long time.

The hardest, most expensive thing (dollars/time/headache) is to get new ones in… so best that when you do get them, that you’re doing things to keep ’em.

Just delivering great service is NOT enough.

Talk more soon.

-Ry

PS – I AM saying this shit to brag, but I’m also saying it to let you know that if you’re waiting on a response from me – I’m overwhelmed with requests for coaching/consulting… so even if you’re trying to give me money, I’m behind.

Not good. But I’m on it. I’m working on some things now. My Backstage Pass crew wants to help too.

If it’s pressing (or if it’s a lot of money 😂), hit me back again.

Tell you more soon.

But the best way to start is with Yoga Marketing That Doesn’t Suck.

It’s a 2 hour training about advanced marketing strategies for turning yourself into a compelling, fascinating, enduring “character” who people can’t wait to see what you’re going to do next.

“I am watching it for the third time, now…tons of good stuff in there. Practical and not commonly taught (certainly never taught in Yoga TT). Thank you!”

“I think the biggest thing for me is exposing my personality. I have so many thoughts/ideas/good shit that I want to get across to people; this video has given me clarity about how to go about it in an organised way.“

“I was sucked into the story you were telling and loving the technical flaws during the presentation, your honesty, the realness. I saw the principles on the slides being manifested through your presentation. While I had the “steps” written down the day earlier, I had a mindset shift the next day.”

“I wasn’t sure what I could learn, I was assuming stuff along the lines of “be yourself and how to be original” but really my mind was blown, and I am so hooked. I’m saying that and I’ve paid for huge group programs in online marketing and $5k in a one on one mentorship. So I’m sitting here like WTF? I feel like I got the behind the scenes secret shit that’s really potent and amazing and made me feel sooooo excited about sharing whatever it is I’m teaching, being myself and “marketing myself.””

“Listening to this presentation all day and going back over through it, sparked so many ideas but haven’t conceptualized any of them quite yet. I was nervous spending the money and getting the presentation and it being too advanced for me or not applicable because I don’t have a huge following…….I feel like an idiot. Wasted time being nervous.”

I’m really glad I bought this. I had my doubts but you swayed me somehow, and in two hours I got more out of it than I did the stupid online “business” class for moms  I paid 10x the price for.”

 

you see this?

you probably saw it already, but just in case – it’s def worth your time. Cecily/@yogadetour sent it out yesterday.

She’s doing the coolest shit in the yoga game right now… making the  good/“functional” stuff relevant by connecting it to the sexy stuff that people want to do… in a unique – and important – way.

Why Hyperextension is Something to be Owned Rather Than Feared

Cecily rules.

(She used to do all those stupid Ashtanga adjustments I post on Instagram… so it’s cool that she’s got that dirty past. )

Oh yeah – and this gem from her archives:

95727_1516064047jGWcecily.jpg

If all you gave me to go on was this photo – and asked: “who would you want to hang out with?”

I’m going with the lady to her right. (scroll all the way down)

Later

Ry

PS – Here’s Yoga Detour’s brand-new Top 8 for 2018 course. (you should get it. it’s so sick.)

And here’s our collaboration Teacher/Marketing training: Yoga War Room. (also sick. I think we are fucking brilliant together. Show-stopping, really. ‍♂️)

“This video is a game changer, for sure. Just watched it and I already have a ton of easy tweaks to make my classes smarter, more effective and memorable to my students, without actually changing the sequence itself. Literally gonna use these in my class in an hour.”

“I love that you broke it down into things that you can act on today and things you can gradually implement over time. I now have a game plan to transition my classes to smarter, more creative classes that actually help people AND get my existing students excited and onboard. I’m feeling super inspired and confident! Thank you thank you thank you!!!

This was absolutely worth every penny I paid. And it SHOULD be more expensive. Within the first 30minutes I was already learning how to develop an inversion and arm-balance workshop that introduces these nonessential shapes in safe ways. WhAt?!! Mind blown!

95728_15160640620c1cecilyfriend.jpg

 

ever try giving a shit?

this is rad. so this woman commented on this Insta post the other day. I didn’t know her… just seen her name coming up a little more frequently lately.

But she left a nice comment, and I was mid-scroll, so I replied immediately. (I do that as much as I can, and probably more than I should. but it helps when your audience is small.)

Before I replied, though, I went to her page and got her first name. And I used it. (I also do this as much as possible.)

It went like this:

94361_1515970747SqI26756736_102140308269
 her email is below.

This shit just makes me look great because it’s more proof that my stuff works… 

And it also might give you some ideas for how you can do the same thing (get clients with friendly, nonsalesy emails)

And I got it, for “free,” just by just giving a shit about what is happening with the teaching I’m pouring out into the world and asking a few questions…

Hey Ryan!

So you asked me to give background about how I got two private clients through the emails. Here we go!

I follow the lovely Steph Birch on that little app called Instagram. And one day, she said that this dude Ryan Orrico was changing her yoga game and we should check him out, so I did.

After stalking your pics while rolling my eyes and laughing, I was like ‘this dude is ridiculous but… he’s right’. You’ve got it. You’re funny because you share the REAL thoughts we all have but don’t say because of some ‘love and light’ bs. People don’t care what letters are after your name, your certifications, or any of that. They care how you connect with them. People respond to confidence, the actions you take that show you care about them as individuals, and your ability to share your personal experiences without oversharing. 

I used to be a preschool teacher, and now I primarily teach yoga to kids so I should’ve known this already… kids only care about how you make them feel. Adults are no different.

So I followed you for a few weeks, observing and taking down nuggets of ideas. And over the fall, I had two workshops, one of them was a restorative class focused on stretching the muscles used in breathing; and the other was all about the pelvis and the pelvic floor (probably the coolest part of the body, just before the feet). And I remember you posted something about gathering email addresses at a class and emailing everyone individually. So I did it! 

And someone responded saying they wanted some help with their pelvic pain!!! So first I did a celebratory dance Then I started to email this incredible woman back. I kept wanting to downplay myself, as per usual, so instead, I said to myself (by the way this is super weird but totally true) ‘What would this Ryan dude tell me to do?’ And in my head, you said ‘Own that shit! You know alllll about the pelvis, girl! Let her know you will fix her and she’ll be pain-free soon!’

And you know what??? She responded SO excited to finally have someone believe that she could feel better because NO ONE had offered her any hope at all on relieving her pain and discomfort!

It. Worked.

We both felt validated and hopeful before we even met for the private session. And you know what? She’s doing better!! Progress, baby.

Then, I sent out another email to the whole list offering musculoskeletal assessments – I didn’t disclose the price, but I told them they needed it and would love it. And someone responded! We’re meeting this week (finally after the holiday craziness). My plan is that she’ll love the assessment so much and be super curious as to how to increase her mobility and strength that she’ll hire me to get deeper into it.

So I’m picking up what you’re putting down, sir. Thanks for spreading the knowledge!

Hugs,
Jess

P.S. Shameless plug: This fall I started a nonprofit for kids yoga and mindfulness in Washington, DC title 1 Schools. We need more money and materials for our yoga classes at these schools. So if you have any connections that want to help in any way at all send them to littlemoon.yoga or have them email me at jess@littlemoon.yoga

Can you hit Jess up if you can help her out?

I love this shit.

Action Items:

1. Get email addresses from people who come to your shit (and people who pay attention to you social media)
2. Send them stuff. Ask what they thought. Start conversations. Offer to help people solve their problems. Create mutually beneficial solutions that don’t even exist yet.

Be ok with starting small. You don’t need a big email list to see a massive return on your investment…

Just be cool, be patient, and don’t burn them.

Hit me up if I can help you out.

-Ry

PS – I want one more person who wants to get crazy in February.

It’s $1,000. After I get your testimonial, it will be $5,000. Then $10,000.

You don’t have to be a yoga teacher. You should already have customers, though… people who are paying you for something. Training, yoga, advice, some other service. And an email list would be a massive bonus.

If this sounds interesting, email me back and tell me what you’re trying to do.

(Basically we’ll work closely together to make some fucking magic/money as quickly as possible… so I can turn-around and tell that story and increase my prices.)

If you’re unsure, start with Yoga Marketing That Doesn’t Suck.

“I’ve learned that I CAN provide value without having to be ascholar, or a full-time internet content production person.

 I’ve learned that my passion translates to paper (although it’s a process..I still think I’m cooler in person). I’ve learned that I always need to believe AND say that I’m the shit (still working on the saying part).

I’ve learned that consistency trumps “beautiful.” I’ve learned that I have super powers and I’ve learned that my flaws are actually strengths.

I guess I’ve learned a lot.”
-Caroline Hunsted Herring

“You’re the fucking black suited marketing Spider-Man. Way fucking cooler than regular Spider-Man. Making people look twice at your content because it invokes actual connection & curiosity rather than the typical recycled sounding messages/information.”
-Damion Perry

But, I’m also getting from you after over a decade of teaching internationally and showing off my credentials…  They don’t matter they don’t matter at all and what does matter is engagement.  What does matter is the tension.  What does matter is the narrative.  Consistent, consistent narrative.”
-Lawrence-Jacob Milman

 

if you have a sec

hey if you have a sec, I’m curious if we’re warm or cold or hot on this.

so a couple of weeks ago, I offered a fifteen-minute “hot seat” phone call to everyone who bought Yoga Marketing That Doesn’t Suck… IF they sent me 2 pages of notes about what they learned and what they’re trying to accomplish.

I gotta say… that shit was genius.

I ended up with dozens of pages of smart, insightful ideas and concepts and revelations.

I was like “damn, you guys are fucking on it…”

Then I remembered the source of the notes

But I could sense that there was more in these pages… hidden beneath what I was seeing on the surface.

So I sent them to my friend Rachel (@adultyoga) and asked her to analyze the shit out of them… I had this sense that she would have soft eyes about it and see what I couldn’t…

.. themes, or trends, or ideas, testimonials, or if the notes could be shaped into something new, or if there was demand for another product, etc.

There’s a lot.

But here’s one of the most exciting things she came back with.

That she saw five archetypes… five types of people who are reading (or, at least, responding to) my stuff.

1. the single mother who wants money
2. the business owner who has money but wants time… (maybe they’re transitioning to online business)
3. the small-towner who wants to get clients
4. the nerdy teacher who wants to teach the ‘good stuff.’
5. the dilettante with their hands in everything… they lack focus and want direction.

GENIUS.

I have an intuitive sense who I’m talking to… and there are certain people I wrote ‘for’ when I’m actually writing.

But I haven’t taken the time to think about them like this in a long time… and my audience has changed a lot over the past year.

What do you think?

Does this ring out for you? Are you 1, 2, 3, 4, or 5? Or more than one? Did we miss one?

Hit me back. Talk to me.

-Ry

PS – I’m going to try something new starting next month. A very small private client group… We work together one-on-one for a month. Maybe this leads to Backstage Pass. I only want a few. Hit me back if you want to talk about it. It’s $1,000.

PPS – here are more testimonials for YMTDS. Buy it for $50, watch it, send me notes, and you can apply that $50 to a full hour.

“I’ve learned that I CAN provide value without having to be ascholar, or a full-time internet content production person.

 I’ve learned that my passion translates to paper (although it’s a process..I still think I’m cooler in person). I’ve learned that I always need to believe AND say that I’m the shit (still working on the saying part).

I’ve learned that consistency trumps “beautiful.” I’ve learned that I have super powers and I’ve learned that my flaws are actually strengths.

I guess I’ve learned a lot.”
-Caroline Hunsted Herring

“You’re the fucking black suited marketing Spider-Man. Way fucking cooler than regular Spider-Man. Making people look twice at your content because it invokes actual connection & curiosity rather than the typical recycled sounding messages/information.”
-Damion Perry

But, I’m also getting from you after over a decade of teaching internationally and showing off my credentials…  They don’t matter they don’t matter at all and what does matter is engagement.  What does matter is the tension.  What does matter is the narrative.  Consistent, consistent narrative.”
-Lawrence-Jacob Milman

 

heyyyyyyy

Hey whatup. This is Day 69 what started as #30daysofthesefuckingemails.

And being that I’m twelve, it seemed like a good day to pause, reflect, and remind myself WTF I’m talking about…

… and remind you what I’m going to be talking about over the next few months:

Money, and marketing, and power, and influence, and yoga, and sex, and writing, and mind control, and mass movements, and mobility, and FRC.

And reputation, and books, and persuasion, and creativity, and breaking shit, and pissing people off.

And whatever other things I think are cool – and things that I think you will find useful.

But…

… more important than all that stuff…

… even more important than helping you

I’m gonna talk about things that I think will entertain you.

I mean, I hope you’re learning some shit, sure – but, if I could only pick one: enter-fucking-tainment, baby.

They don’t call me “the most electrifying man in yoga entertainment” for nothing.

Then #2… I’d probably hope that I motivate you to promote your work and make some money.

Then after that, #3, I guess teach you some shit about mobility or whatever.

But you know what the best part about this whole thing is?

This is the shit I talk about all the time.

This is what I like to talk about even when I’m not “working.”

It’s what I talk about with my friends.

And when I’m just messing around on Insta.

And in these emails.

And I talk about them in my paid products… like Yoga War Room. And Yoga Marketing That Doesn’t Suck.  (get both for $100 at this link)

Those will be the things I’m going to be talking about at the first Yoga Sex Rock God event in LA on February 3rd.

It makes it a lot easier to not have to change hats, ya know?

And a lot more fun.

I feel like there’s nothing I can’t get away with at this point.

I think there’s no better way to live.

To make money and help people by just being yourself loudly.

Thanks for reading.

-Ry

PS – I’ve been talking less about yoga… but don’t you ever fucking forget that I’m still the best yoga teacher in the world.

You can see a preview and get the only video of my class at  TheBestYogaClassInTheWorld.com

 

permission to do this?

I don’t mean to laugh at this… but it’s just funny to me.

Another response to an email from someone who says “I’m not interesting,” then proceeds to list all these interesting things about themselves.

I had this realization when I watched Yoga Marketing That Doesn’t Suck – I don’t feel interesting.

I think I SHOULD be interesting. I lived in Europe in high school with my family. I was homeschooled, and have lived and traveled ALL over.

I had a traumatic experience at a small unaccredited Bible school in Kansas City. I’m still working through healing from all the mega shit that happened there.

I’m questioning things and diving deep into defining who I am and what I think and believe.

I have tattoos.

I have the BEST 3-year-old boy. Being a mom is hands down my favorite and most best thing that has happened to me.

My first memory is from when I’m three years old. My mom read me a story about orphans in India, and I jumped up and yelled: “that’s what I want to do!” It wasn’t about the orphans in India, specifically, but about helping those that need it. 

Maybe I feel uninteresting because I’m pretty introverted. Between teaching yoga and bartending I’m peopled out.

I want to continue to move toward movement therapy. Right now my goal is to work for Street Yoga, a company based out of Seattle that does nation-wide trainings on how to teach trauma-informed yoga. I want to do the trainings, to teach other people how to do movement therapy.

I’m super under qualified for that right now. My current focus is to keep teaching, keep learning and studying until I AM qualified.
-Abigaile

If it’s permission you need, you certainly have mine.

I went ahead and added bold for you. Gimme a story about a time where something happens at the yoga studio and then at the bar…? What’s it like to be homeschooled? Also I kinda need to know what happened at that fucking unaccreddited Bible school. Tell me more about trauma-informed yoga.

I think it would be super cool to ask people to respond to an email with their first memory too. You could share some in a follow-up.

‍♂️

What I’m seeing here is someone who’s not using her best stuff to get people to take their medicine.

Which is basically the same as fucking them over.

You aren’t showing the people who need you what they need to see to connect with you.

You’re hiding all the good stuff.

And they’re distracted by all everyone else’s bullshit.

Help them out, for fucks sake. Show ’em something.

-Ry

PS – If you need a more help, check out Yoga Marketing That Doesn’t Suck. (it’s not just for yoga teachers)

Or convince me that I should let you in to my February 3rd Yoga Sex Rock God mind control show. It’s $600.

PPS – Here’s what they’re saying about YMTDS

I just recently got on Instagram, and you have been my lord and savior by showing me a way where marketing online can be fun.

I loved all the technical issues as it made the course very non threatning from the standpoint of me making my first video course.

It doesn’t have to be perfect and could still have a shit ton of value.

Your info was delivered in a very authentic way with plenty of examples to share. Your content is very powerful as to how to create relationships with people that like you and “shoo away” those that don’t…which will never pay you anyways. 

Implementing these principles will undoubtedly create shortcuts to giving me followers that matter.


“I am watching it for the third time, now…tons of good stuff in there. Practical and not commonly taught (certainly never taught in Yoga TT). Thank you!”


 “I’m really glad I bought this. I had my doubts but you swayed me somehow, and in two hours I got more out of it than I did the stupid online “business” class for moms  I paid 10x the price for.”


“I think the biggest thing for me is exposing my personality. I have so many thoughts/ideas/good shit that I want to get across to people; this video has given me clarity about how to go about it in an organised way.“


“I was sucked into the story you were telling and loving the technical flaws during the presentation, your honesty, the realness. I saw the principles on the slides being manifested through your presentation. While I had the “steps” written down the day earlier, I had a mindset shift the next day.”


“I wasn’t sure what I could learn, I was assuming stuff along the lines of “be yourself and how to be original” but really my mind was blown, and I am so hooked. I’m saying that and I’ve paid for huge group programs in online marketing and $5k in a one on one mentorship. So I’m sitting here like WTF? I feel like I got the behind the scenes secret shit that’s really potent and amazing and made me feel sooooo excited about sharing whatever it is I’m teaching, being myself and “marketing myself.””


“Listening to this presentation all day and going back over through it, sparked so many ideas but haven’t conceptualized any of them quite yet. I was nervous spending the money and getting the presentation and it being too advanced for me or not applicable because I don’t have a huge following…….I feel like an idiot. Wasted time being nervous.”

‍♂️

Here ya go

Re: your writing

I don’t know everything about you… but I do know this:

You should practice writing more.

It’s the most important thing you do.

So much more important than your ability to teach whatever it is you teach… or deliver whatever it is you deliver.

It drives the business. It creates attention, and interest, and desire, and revenue, and opportunity, and customers, and ideas, and inspiration.

It allows you to do what you do.

It allows the people who are supposed to find you to find you.

And it allows the few who are supposed to be fascinated with you to become fascinated with you.

It is everything.

You should be working on it more than your mobility.. and your yoga practice. And instead of getting more certifications…

…that is, if you really do give a fuck about helping people. ‍♂️

You ALWAYS need to be challenging yourself to say more, to disclose more, to dig deeper – and write when you don’t want to, and Publish it, and Send it.

And if you’re not, YOU ARE NOT FULFILLING YOUR MORAL OBLIGATION.

It’s as simple as that.

Teaching is easy. Anyone can do that.

But the reason you’re not where you want to be is because you’re choosing to to not do THE MOST IMPORTANT THING:

Write. And publish.

… because you’re fucking scared someone is gonna unsubscribe.

That’s some weak shit.

-Ry

PS – this link will open my linktr.ee. You should buy something so I can school your ass (probably Yoga Marketing That Doesn’t Suck)… and sign-up for linktr.ee cuz it’s free and rad. [there’s a link to do that at the bottom]

I have new shit coming soon… YMTDS viewers will get a small break on the price.

PPS – 1,000,000 follower YogaCeleb @beachyogagirl is at it again..  stealing my ideas without giving me credit. ‍♂️

 

this concerns you

I talked to a new client yesterday about their marketing.

She’s yoga instructor, a CrossFit coach, a trainer, a business owner, a wife, a mother, and a lot of other things.

And she does great work. Runs a successful business, hosts retreats, and she recently started more frequent email marketing like this.

She also recently hired a mobility coach.

But, like… for her clients.

Her words were something like: “I hired him to help me figure out how to teach this stuff to my clients… so they know how to take better care of their body.”

I said “wait wait wait… tell me more about that. why did you ask him to help you with your clients and not you?”

She didn’t have a great answer, but that’s expected. She cares a lot about her people.. she wants to help them.

She puts them first.

Meh.

As I said the other day, you might be helping them in the short-term by giving them information and education. (and that stuff is ok. you do need to do it.)

But if you want them to stick around long enough for you to *really* help them… and show them long-term, sustainable change.

It needs to be about more than that. They won’t hang around very long if it’s only about the teaching.

Make it about you… about YOUR mobility… or lack thereof.

Make it about your hip not having enough internal rotation to do the things you’re asking it to do… and how you found this really cool method and hired this person to help you figure it out.

Make it about you not knowing about how important the closing angle of the hip is.. and that maybe you don’t need to keep stretching your hip flexors because THEY’RE NOT TIGHT.

(Also make it about things that have nothing to do with mobility… or whatever you’re selling)


Show them the process. Open your kimono. Whip it out. Etc. 🍆

That gives them an opportunity to see themselves in you.

They’ll assume you have the answer.

It works.

-Ry

PS – This is what Yoga Marketing That Doesn’t Suck is all about.

If you’re interested in becoming a client (or in Backstage Pass when I reopen the doors) – you should start there. After you watch it, send me more than one page but less than two about what you learned and what you want to do. We’ll see what we see. There are no promises in life… (but I can be bought/convinced. 💰)

YMTDS is a 2 hour training about advanced marketing strategies for turning yourself into a compelling, fascinating, enduring “character” who people can’t wait to see what you’re going to do next.

“I am watching it for the third time, now…tons of good stuff in there. Practical and not commonly taught (certainly never taught in Yoga TT). Thank you!”

“I think the biggest thing for me is exposing my personality. I have so many thoughts/ideas/good shit that I want to get across to people; this video has given me clarity about how to go about it in an organised way.“

“I was sucked into the story you were telling and loving the technical flaws during the presentation, your honesty, the realness. I saw the principles on the slides being manifested through your presentation. While I had the “steps” written down the day earlier, I had a mindset shift the next day.”

“I wasn’t sure what I could learn, I was assuming stuff along the lines of “be yourself and how to be original” but really my mind was blown, and I am so hooked. I’m saying that and I’ve paid for huge group programs in online marketing and $5k in a one on one mentorship. So I’m sitting here like WTF? I feel like I got the behind the scenes secret shit that’s really potent and amazing and made me feel sooooo excited about sharing whatever it is I’m teaching, being myself and “marketing myself.””

“Listening to this presentation all day and going back over through it, sparked so many ideas but haven’t conceptualized any of them quite yet. I was nervous spending the money and getting the presentation and it being too advanced for me or not applicable because I don’t have a huge following…….I feel like an idiot. Wasted time being nervous.”

“I’m really glad I bought this. I had my doubts but you swayed me somehow, and in two hours I got more out of it than I did the stupid online “business” class for moms  I paid 10x the price for.”

 

lube it up

A few years before I started teaching yoga, in early 2011, I got an email that said “tired of working out of coffee shops? try this.”

It was from Yelp, about a place called “CoLoft.”

It was the first shared co-working space in Santa Monica and the hub of what became known as “Silicon Beach.”  It was Uber’s first LA office. As well as a whole bunch of other multimillion-dollar companies who have since gone on to bigger and better things.

I went in that day to check it out, and I fell in love immediately. Everyone was building shit.

At the time, I was in the middle of building a crazy website and app for Robin Quivers, (Howard Stern’s right-hand. My girlfriend at the time was her brand manager).

Shortly after I joined, the founder invited me to this event they were hosting called Startup Weekend.

It begins on Friday night and goes through Sunday night.

About 100 people paid to be there (designers, developers, business people, etc.) and on Friday night, everyone who has an idea goes up and pitches it to the whole room.

After pitches… everyone votes on the ideas and pares them down to about eight total.

Those eight winners recruit people from the remaining 92 to help them build their idea into a finished(ish) product, and on Sunday night, the eight teams pitch it to angel investors.

So you have about 56 hours to go from idea to done-enough-to-demo.

I had an idea for an app called HottieSpottr. I went up to pitch it just thinking it would get some laughs and I’d end up joining another team with my new popularity.

It used your location and a heat map to show you where the most attractive people were. Red was hot, blue was not.

Douchey as fuck, I know. But it worked both ways so put down your weapons… guys could find girls; girls could find guys, guys could find guys, girls could find girls.

It KILLED.

And it was chosen as one of the Final 8.

I recruited a great team, and we made a really beautiful product. (and fucking hilarious presentation.)

Ashton Kutcher was one of the judges at that event, and even though we didn’t win first place, he pulled me aside afterward and said: “you guys were great and I voted for you, but the other judges wanted Zaarly.”  (I believe he invested $1M in them)

Here he is (with Demi in the background) laughing at my presentation. She HATED ME a few hours earlier.

88576_1515537167SGH1524624_1020372405807We did win Best Presentation… (obviously)

… and we were all everyone was talking about.

This weekend led to the eventual creation of a company called BroApps.

And we added another app to our suite. It was called “Autoplay.” I’m not going to tell you what that one did right now.

The more I think back on it, those projects were fueled by the same thing that inspires a lot of the stuff I do and make.

A desire to ease my social anxiety.

HottieSpottr used douchey packaging to get attention, but underneath, it was more about helping people with their anxiety and fear of meeting new people.

Autoplay was about helping those people with the ensuing conversation.

We were trying to create social lubricant.

And we did a pretty damn good job.  We never brought those products to market. I pulled the plug when we were about to go and raise investment capital. It just didn’t feel right.)

-Ry

PS – one of the founders of Coloft, Cameron Kashani, ended up becoming a member of my 6 AM Burn Yoga class… and here’s what she said:

“You are the one that made me realize what yoga can do for the mind. And for a human in general. Before your class I had no patience for yoga. You are magic. Your gift of teaching is greater than anyone else I’ve seen. I hope you do continue in some way shape or form to help benefit the world. I’m not exaggerating. :)”

PPS – make sure you have the best yoga class in the world in your video library.