I made a post a few weeks ago saying I was looking for an assistant.
At first, it didn’t say “assistant” because I just want someone to come in and create a role for themselves. Or at least not allow the title get in the way of bigger thinking.
But then I realized that I want that person to know that I will be asking for “assistant” things – and decided it wasn’t worth getting cute early… I’d get a bunch of people who think they have good ideas but wouldn’t want to do the little shit that will help me go faster.
I made an RTV about it here.
My first post about the job was a basic overview of what I was looking for. And I said that much of my business relies on technology and apps and all kinds of computer shit – and that I didn’t really want to have to explain that stuff very much.
In the bottom of the post, I asked them to post a 2-3 minute video on YouTube and send me the link.
Mostly, I just wanted to see if people would read the whole thing and follow instructions. I even called it out in the comments.
Lots of really fantastic people did… smart, driven, creative entrepreneurs. All are doing cool things… I hated the whole fucking process because I loved them all.
But the person I hired didn’t follow the fucking instructions. ♂
Her name is Kassidy. She’s 22 years old and she lives in Tucson.
She sent me a few of short Insta DM videos… and she just seemed so fucking certain that was the only logical choice. she made me feel like I’d be making a mistake if I didn’t pick her.
It was like she was annoyed that I even made a big deal out of the technology stuff.
She brushed right past that shit like it wasn’t even worth her time.
Can’t remember a fucking word she said, but I trusted that it didn’t matter.
She was certain.
Way more powerful than a bullet point explanation of all the things she could do.
She took a big risk with the whole thing… very do or die, sink or swim.
She took power back by making me come to her… I could choose to either disqualify her for breaking the rules.
It worked. (Those videos disappear, or I’d post them for sure.)
But here’s what I think actually convinced me:
I messaged her back and said:
“Ok, I’m hiring you for an hour. I’ll pay you to go through my shit and make something for me. I want to see how you think.”
She said: “I’ll do it tonight when I get home from work.”
Later that night, she emailed me: “I wasn’t really feeling creative, and I could have spent more time on it, but I wanted to get it to you tonight.”
She attached a document with a bunch of testimonials she pulled out of Insta comments and shit. It was simple and clean.
She could have easily spent more time on it, waited to send it until the next day, and tried to impress me or some shit…
But she didn’t.
She did what she said she was gonna do.
She sent it that night.
I don’t know if she even knows that.
Anyway, I told her if she quits her other job (doing similar things at a Pilates studio), that I’d match her pay for two months while we see what we see.
She gave her two-week notice that day. Two weeks ago.
So away we go.
But really – she’s already teaching me shit. (be fucking certain.)
And giving me things to talk about. (this)
And she’s doing what I tell everyone to do: talk about this process herself with her own … she started an email list a few weeks ago and she’s telling this story as though it’s a chapter in her fucking real-time memoirs.
“I’m quitting my steady job to go work for a guy who calls himself The Yoga Sex Rock God” etc.
(she’s been paying attention to me for a while and she went through my Yoga Marketing That Doesn’t Suck training. )
PS – I assume you already know that I’m doubling the price of YMTDS tomorrow. Don’t sleep on it.
Here are some of the testimonials we’ve since added to the document I mentioned above:
Not about the resume, posture, or being the perfect teacher…
Moral Obligation: Put out the personal stuff.
Guess how I spent my Saturday night? Sipping La Croix and watching you for two hours… sounds way creepier than it really was. – Genevieve Clough
I’ve learned is that it’s not that difficult, telling stories about myself. In theory. You make it sound so simple & listening to you I know I can do it. -Megan
I have made time to watch it again and my whole situation looks a bit brighter already… I’ve realized that I kind of have a network here from the people in the fitness trainer courses I have taken. -Arne Luttropp
Get that shit.