You’ll probably think a lot like the ‘logical person’ I mention below, but I’m curious what you think anyway. 🙂
One of my favorite marketing teachers, Dan Kennedy, does this little bit… it’s one my faves. It goes something like this:
Which brain surgeon would you rather go to?
The guy who says “well, it’s hard to predict the chances of success with a case like this – but I kinda like the look of your X-rays. Now I never claimed to be the best brain surgeon in the country, but I work real hard at it. And I study real hard. And I’m gonna do everything I can to get you the best possible outcome.”
Or the gal who says “you came to the right place. You could have gone to 500 hospitals, and you made the right decision. I’ve done this procedure so many times I can do it with my eyes closed. Show up tomorrow, and you’ll be out of here by 9AM, and you’ll be back to playing the piano by noon… even if you didn’t play the piano before.”
You’d go with the second one.
But if you ask most people, they’d probably give the logical answer:
“I want the surgeon who’s honest with me… and I’m going to research and ask for referrals and make sure she checks out.”
No. They fucking don’t.
That’s not who they buy from anyway.
People want certainty. They want confidence. They want to be told what to do.
They want black and white.
They really don’t care how much experience you have… it’s not about that. Even if you’re thinking to yourself right now “this is bullshit. I definitely care.”
No. No you don’t.
Especially when it doesn’t involve drilling a hole in your head…
I’m fucking 100% positive my February 3rd Yoga Sex Rock God Marketing & Mind Control Mastermind will change your god damn life.
I just booked the venue yesterday… so the pre-sale price goes away very soon. I’m going to make a little landing page and gear up to make an “official announcement” next week.
When I do, the price will be $600.
You save a lot by getting in early because that shit helps me sleep easier.
If you’re coming, DO NOT WAIT. It’s a major discount.
DO NOT SAY YOU DIDN’T KNOW.
PS – I don’t typically offer outright guarantees, but because there’s not a whole lot of info about this new event I’m creating… I will. If I don’t completely fucking deliver, I’ll give you your money back right there.